BMW Group Posts Record January Sales

The BMW Group sold 123,276 BMW, Mini and Rolls-Royce brand vehicles in January up from 112,164 in 2011 and a record for the month of January.

The 11.5% growth rate came from the 3 Series with 29,053 vehicles sold (2012 – 22,708/+27.9%) and the BMW X1, with volumes jumping 57.8% to 11,753 units delivered (7,446). The BMW X3 at 10,230 (9,348/+9.4%), 1 Series at 14,222 units (13.073/+8.8%), BMW 5 Series at 23,049 vehicles (21,665) and 6 Series up 22.4% to 1,354 units (1,106).

In January, Mini worldwide sales reached 15,864 vehicles (15,768/+0.6%), a new all-time high for that month. The Mini Countryman recorded 11.3% growth, with 6,261 deliveries (5.625). In its fourth largest market of China, Mini sales jumped by 20.3% to 1,800 vehicles (1,496). The introduction of the Mini Paceman this spring should add volume.

“We remain true to our strategy of balanced sales across the globe by achieving growth on all continents last month,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW.

“Looking ahead, we expect the headwinds in Europe to remain, however we are confident of healthy sales growth in other regions, especially Asia and the Americas. We are aiming for further growth in BMW Group worldwide sales in 2013 and are targeting a new all-time high for the third consecutive year,” added Robertson.

The BMW Group made gains in volume on all continents. In Asia, deliveries climbed 18.4% to 43,114 (36,422) vehicles. The double-digit growth continued in mainland China, with 30,397 (26,505) vehicles delivered last month – an increase of 14.7%. Other Asian markets, such as Japan (3,250/+19.0%) and South Korea (2,790/+32.9%), also reported significant rates of growth.

A total of 25,021 (24,419) vehicles were delivered to customers in the Americas in January, an increase of 2.5%. In the U.S., company sales increased by 2.3% to 20,195 units (19,739) in the month under review.

BMW Group also achieved growth in Europe last month, where a total of 50,594 deliveries were reported, an increase of 8.0% on the previous year (46,831). In Germany the company could report a 9.9% increase with a total of 18,709 (17,028) BMW Group vehicle registrations. BMW Group sales in Russia climbed 39.8% in the month under review to 2,311 vehicles (1,653).

BMW Motorrad deliveries reached a total of 4,818 (5,237/-8.0%) vehicles. Husqvarna Motorcycles supplied a total of 587 vehicles (544/+7.9%) to the Husqvarna dealer network in January.