Nissan Juke Nismo Arrives in U.S. this Spring

AutoInformed.com

The Juke Nismo with front-wheel drive and a 6-speed manual transmission or an all-wheel drive with a CVT will be offered in the U.S.

Nissan Motor at a dedication of its refurbished Nismo facility in Yokohama, Japan said that the first performance car coming from the new center will be a Juke, followed by the 2014 model 370Z. A new GT-R Nismo is also in the works. Nissan said more Nismo models will appear, at least one every year.

All of the cars that the performance versions will be built from so far represent small volumes in the U.S., selling in January 2,400 Juke, 331 370Z and 48 GT-R models. The Nismo versions will be built in the same plants as the standard models.

The Juke Nismo is already on sale in Europe and Japan and launches in the United States in the spring. Nissan’s most popular sports car, 370Z Nismo, is now in its second generation in the U.S., with a revised 2014 370Z Nismo set for sale this summer.

“Nismo will democratize performance and bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people,” said Carlos Ghosn, CEO.

Nissan has invested in a new facility for Nismo’s operations, redeveloping a former production site to give it the resources for expanding beyond motorsports engineering to encompass performance car development. The new headquarters allows the Nismo team to be co-located in one place, bringing together the functional areas for key activities and technical and competition expertise under one roof.

The 180-member team is now located inside Nissan’s Powertrain Engineering complex. The workshop, engine shop, rooms for fabrication, grinding and carbon composite processes are consolidated into the same floor space along with a parts warehouse. A new larger showroom allows up to eight vehicles to be displayed, while the retail area is now almost twice the size of the previous store in the Omori factory.

Nismo is perhaps best known by millions through the virtual world of driving simulation games. In fact, the first opportunity to drive a Nissan Juke Nismo was provided virtually through Gameloft’s Asphalt 7: Heat. Last year alone, more than 500 million virtual miles were driven in Nissan vehicles on Gran Turismo5 for PlayStation3, Nissan claims.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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