If you don’t know the Chinese for “bling,'” no matter. Here’s an excellent example.
Guangqi Honda Automobile today began sales of the Crider, Honda’s first model developed in China for Chinese market. Honda’s automobile production and sales joint venture in China said that the new sedan, smaller than Accord in size, was developed primarily by Honda’s Chinese associates exclusively for customers in China.
Proving that automotive marketing babble is universal regardless of language, Honda said (in translation) that the Crider’s “dynamic exterior design inspired by an image of a dragon.”
Such nonsense aside, Crider is certainly headed for export markets, making it a milestone car in the Chinese automobile industry, not unlike Honda’s decision as the first Japanese automaker to build cars in the U.S., although the Accord was a Japanese design. Honda will began local sourcing and production of hybrid versions of its car in China during the next two years.
The Crider target customers are those born in 1980s, who are now emerging as buyers in China’s burgeoning middle class competing with the Citroen C4L and Volkswagen Sagitar. With a manufacturer’s suggested retail prices starting at ¥114,800 or ~$18,676, Crider is aimed at the volume market.
Powered by a 1.8-liter i-VTEC engine, Crider returns fuel economy of 6.7 liters per 100km with its 5-speed automatic transmission on the Chinese driving cycle.
See also:
- Ford Debuts All-New Mondeo in China, Not Europe
- Shanghai GM and Audi Lead Latest “Apeal” Study in China
- Sundiro Honda Builds More than 7 Million Motorcycles in China, Leading Country. Export Business Thriving, Including to Japan
