Nissan gushed that this is ” a perfect fit with the company’s “Fewer, Bigger, Better” marketing strategy, which has included ongoing sponsorships of NBC’s “The Voice,” the Heisman House college football program and a major advertising presence in this year’s Super Bowl.
The Tennessee Titans and Nissan North America announced today a 20-year, naming-rights deal that dubs Nashville’s downtown stadium as Nissan Stadium.
Nissan Stadium will host all Titans home football games, Tennessee State University football games, the Music City Bowl and a variety of concerts and numerous other events, including the annual CMA Music Festival and a U.S. Soccer match slated for July 3 of this year.
