“My first work truck was a red 1989 Chevrolet that I bought upon graduating from college when I decided to start this business,” says Christy Webber of her eponymous landscape business. “That’s why the entire fleet is bright red: it’s the color of my business.”
Christy Webber Landscapes, responsible for the upkeep of some of Chicago’s most famous landmarks, has Chevrolet Silverado 1500s, 2500s and 3500s in its fleet, as well as a handful of Chevrolet Cruzes.
From cutting grass at Millennium Park, to plowing the parking lot of Soldier Field, it’s not uncommon to see a Christy Webber Landscapes vehicle parked near a project, or driving through the city on its way to another one.
“We are a trade. We are real. We do something that is very valuable to America,” says Webber. “And to have the right equipment makes it easier and better in our bottom line.”
End of Chevrolet commercial, but with a tip of the AutoInformed hardhat to people who make, fix or take care of things. People who take a shower after work, not before.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
