Subaru of America via Chimani is offering 59 mobile app travel guides – one for each of the 59 national parks. The national park apps are said to eliminate wasteful paper guides in the latest twist on the expansion of the digital world.
“We began developing the national park apps in 2010 to address the need for better access to park information, while also understanding the cellular connectivity issue most parks face,” said Kerry Gallivan, CEO of Chimani.
It’s said that each of the national park apps includes curated, original content covering hiking trails and points of interest, park facilities, along with GPS-enabled maps that work without a cell or Wi-Fi connection.
“As we enter the one hundredth year of the national parks, Subaru remains as committed as ever to help park visitors make the most of their trips to our national treasures, while also educating them on the need to keep them clean and beautiful for the next generation,” said Alan Bethke, senior vice president of marketing at Subaru of America.
Each of the 59 national park apps and the flagship National Parks app by Chimani, which includes an overview of all 411 national parks, are available for free download in the App Store, Google Play, and Amazon Appstore.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
