Mercedes-Benz, Toyota Execs to Start CAR MBS

Presidents from Mercedes-Benz U.S. and Toyota Motor Manufacturing will discuss their companies’ investments and strategies for bringing luxury vehicle production into U.S. manufacturing facilities, during the opening World Class Manufacturing session at CAR MBS on August 1.

Wil James, Jr., President, Toyota Motor Manufacturing, Kentucky has led Toyota’s largest automotive manufacturing plant in the world for more than five years. He oversees a $6 billion operation which employs 8,000 people. At CAR MBS 2016, James will discuss Toyota’s strategy for the ES 350, the first Lexus to be built in the United States. Toyota’s investment of $350 million adds 50,000 units of capacity and 750 new jobs in Kentucky. James will also discuss Toyota’s approach to culture, preparing the team, and developing the Lexus mindset in Georgetown.  

Jason Hoff, President and CEO, Mercedes-Benz U.S. International heads the Tuscaloosa, Alabama plant’s 3,500 team members in producing the GLE, GLS and GLE Coupe luxury sport utility vehicles for more than 135 countries, as well as the new C-Class for the North American market. Hoff will speak from his experience in assembly operations, and in supplier quality engineering, purchasing, and logistics. He’ll discuss the details behind Daimler AG’s decision to invest an additional $1.3 billion, resulting in 300 new jobs to support the production of future generations of SUVs in Alabama.

“These executives have lived in the trenches and know just what it means to deliver results in this highly competitive environment,” said Dr. Jay Baron, CAR’s President and CEO. Baron will moderate the opening session at MBS.

World Class Manufacturing

In a separate, special session of the World Class Manufacturing seminar, speakers will discuss the Industrial Internet of Things (IIoT) and the automotive manufacturing environment. IIoT enhances performance through the use of machine sensors, machine-to-machine communication and network communication with advanced analytics to create a “smart” environment where many decisions never require manual intervention.

IIoT also plays an important role in connecting the enterprise with other manufacturing functions and the supply chain. Speakers from GE Digital, Toyota Motor North America, and ZF Friedrichshafen AG will explore how several leading manufacturers are balancing their workforce with automation, information technology, and process advancements to achieve excellence in performance while producing world class automobiles.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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