January 2017 U.S. Auto Sales Forecast Down

AutoInformed.com

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The latest forecast for January 2017 U.S. auto sales is that 1,153,459 new cars and trucks will be sold for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.7 million. This is a -31.5% decrease in sales from a record December 2016, and, more importantly, a trivial -0.7% decrease from January 2016. By market share, GM, Nissan and Honda and VW Audi will be up. The big loser year-over-year – if the predictions are accurate – appears to be FCA, down  to 145,172 for a -15.3% drop. (January 2017 had 24 selling days, January 2016 had 24 and December 2016 had 27.)

“January had the potential of being a very slow month at dealerships, given the fact that auto sales shattered records in December,” said Jessica Caldwell, Edmunds executive director of industry analysis, the data source. “But January is shaping up to be a surprisingly healthy month. The economy continues to show signs of strength and consumers are feeling confident, boosting auto sales above initial expectations.”

Edmunds estimates that retail SAAR will come in at 14.6 million vehicles in January 2017, with fleet transactions accounting for 17.3% of total sales. An estimated 3.1 million used vehicles will be sold in January 2017, for a SAAR of 38.4 million (compared to 2.6 million – or a SAAR of 38.2 million – in December).

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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