Not Exactly Amazon Prime, yet.
Groupe Renault, in partnership with the Sofibrie Group has established its first ‘Renault City’ concept store in the Val d’Europe shopping center in Seine-et-Marne. With this new experimental format in the heart of a major shopping area, Renault is establishing itself close to the places most frequented by potential customers. Open 7 days a week, it welcomes visitors from 10am to 9pm from Monday to Saturday and from 10am to 8pm on Sunday. It’s the latest attempts by an automaker to address new age shopping habits. (Group Renault Debuts Hydrogen in Light Commercial Vehicles and Renault, Klépierre Join on Shopping Center Mobility Services)
“A site manager and five ambassadors take turns accompanying visitors in their discovery of the latest innovations from Renault through a physical and digital journey specifically designed for Renault City. The concept store is structured around several areas: an exhibition area for the two latest combustion and electrical or hybrid vehicles, and information corners, including a personalization and accessories area, equipped with a digital configurator,” said Renault. (Unattended Car Buying versus Traditional Purchasing; Carvana Ups Size, Price of Common Offering. Results Unknown, Carvana Launches First Vending Machine in California)
Visitors can conduct test-drives accompanied by an ambassador and order the vehicle of their choice on-site with the help of a commercial advisor.
Renault City, it’s said, will also be an opportunity to test new services. Ambassadors will be able to present offers of used vehicles on tablets and customers will have the possibility to order spare parts and accessories, which will be delivered to Renault City on the “Click and Collect” principle.
“It responds to the evolution of the car customer’s journey by bringing together the digital and physical worlds allowing us to interact with our prospects at the earliest moment in their purchasing process,” said Ivan Segal, Senior Vice President, market area France of Groupe Renault.
The opening of this Renault City is part of an overall strategy to deploy new Renault concept stores. In 2018, two Renault Electric Vehicle Experience Centers, dedicated to electric vehicles, opened in Stockholm and Berlin.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
First ‘Renault City’ opens in France
Not Exactly Amazon Prime, yet.
Groupe Renault, in partnership with the Sofibrie Group has established its first ‘Renault City’ concept store in the Val d’Europe shopping center in Seine-et-Marne. With this new experimental format in the heart of a major shopping area, Renault is establishing itself close to the places most frequented by potential customers. Open 7 days a week, it welcomes visitors from 10am to 9pm from Monday to Saturday and from 10am to 8pm on Sunday. It’s the latest attempts by an automaker to address new age shopping habits. (Group Renault Debuts Hydrogen in Light Commercial Vehicles and Renault, Klépierre Join on Shopping Center Mobility Services)
“A site manager and five ambassadors take turns accompanying visitors in their discovery of the latest innovations from Renault through a physical and digital journey specifically designed for Renault City. The concept store is structured around several areas: an exhibition area for the two latest combustion and electrical or hybrid vehicles, and information corners, including a personalization and accessories area, equipped with a digital configurator,” said Renault. (Unattended Car Buying versus Traditional Purchasing; Carvana Ups Size, Price of Common Offering. Results Unknown, Carvana Launches First Vending Machine in California)
Visitors can conduct test-drives accompanied by an ambassador and order the vehicle of their choice on-site with the help of a commercial advisor.
Renault City, it’s said, will also be an opportunity to test new services. Ambassadors will be able to present offers of used vehicles on tablets and customers will have the possibility to order spare parts and accessories, which will be delivered to Renault City on the “Click and Collect” principle.
The opening of this Renault City is part of an overall strategy to deploy new Renault concept stores. In 2018, two Renault Electric Vehicle Experience Centers, dedicated to electric vehicles, opened in Stockholm and Berlin.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.