Ferrari Official Channel via Motorsport Network

AutoInformed.com on Ferrari Partners with Motorsport Network for Official Channel

Click to Enlarge.

Motorsport Network for automotive and racing fans and Ferrari SpA today announced a partnership to create a new channel on the Motorsport.tv platform. The Ferrari channel claims to be “a treasure trove for all fans of the Prancing Horse providing a wide range of racing activities.”

Race and sporting coverage include Competizioni GT, F1 Clienti, XX Programs and Ferrari Challenge (Europe, North America, Asia Pacific and UK) as well as video content on the road car range. There is also a focus on Ferrari’s participation in WEC, Le Mans 24 hours and Blancpain GT series.

There are livestreams, full race replays, highlights, official model presentations and more. Aligned with Motorsport’s Racing and Automotive media platforms and other assets in the Motorsport Network – the Colombo archive, the largest private collection of Ferrari images; Canossa and Amalgam, both Ferrari license holders; and Ferrari Chat, the largest Ferrari online chat community – the Ferrari channel on Motorsport TV will work with Ferrari to produce unique content as part of the program.

Motorsport.tv is Motorsport Network’s proprietary platform, providing more than 1,000 livestreams a year, race highlights, original shows and documentaries dedicated to racing and cars. There are more than 125 international and national race series covered as well as an exclusive full archive of 24 Hours of Le Mans. Motorsport.tv can be watched anytime, anywhere, with streaming devices: online, iOS, Android, Apple TV, Amazon Fire TV, Chromecast, etc.

Jane Reeve, Ferrari Chief Communication Officer said, “In a world where content is king, the agreement with Motorsport Network arrives at an ideal time allowing us to significantly amplify our story living as opposed to storytelling because, without doubt, any Ferrari event involves the whole range of emotions and senses in a truly empathic experience.”

This entry was posted in customer satisfaction, marketing, milestones and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *