With electric trucks, Einride will support the transport of Oatly’s finished oat-based products.
Einride, a Swedish technology company that designs and develops technology for freight mobility, says it will be partnering with Oatly, the original oat drink company, to transition to all-electric vehicles in the Swedish market. The partnership will commence in Q4 of 2020 in Sweden, making Oatly one of the world’s first companies to electrify transportation on commercial routes.
“Road freight transport as it currently exists is a system that drastically needs to change. Nearly 7% of global CO2 emissions come from this road freight, a figure that will only increase if we do not switch to more sustainable,” says Robert Falck, CEO and Founder of Einride.
With electric trucks, Einride will support the transport of Oatly’s finished oat-based products from their production facilities in Sweden, to intermediate destinations within the market. Oatly will also make use of the Einride Freight Mobility Platform to track and manage shipments in real time, visualize shipping volume, distance driven, and associated emissions to reduce future costs and carbon impact from shipments.
Oatley is known around the world for challenging the food industry and driving necessary change toward more sustainable food consumption and production.
“Electrical transportation is a key part of our Supply Chain strategy globally and on these routes, we will be reducing our carbon footprint by 87 percent. So naturally we are super-excited at exploring this new opportunity with Einride” says Simon Broadbent, Supply Chain Director at Oatly.
Oatly currently employs 510 people throughout Europe, North America and Asia with global headquarters in Malmö, Sweden and regional offices in New York, London, Berlin, Amsterdam, Helsinki, Shanghai and Hong Kong.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Einride and Oatly to Electrify Transport in Sweden
With electric trucks, Einride will support the transport of Oatly’s finished oat-based products.
Einride, a Swedish technology company that designs and develops technology for freight mobility, says it will be partnering with Oatly, the original oat drink company, to transition to all-electric vehicles in the Swedish market. The partnership will commence in Q4 of 2020 in Sweden, making Oatly one of the world’s first companies to electrify transportation on commercial routes.
“Road freight transport as it currently exists is a system that drastically needs to change. Nearly 7% of global CO2 emissions come from this road freight, a figure that will only increase if we do not switch to more sustainable,” says Robert Falck, CEO and Founder of Einride.
With electric trucks, Einride will support the transport of Oatly’s finished oat-based products from their production facilities in Sweden, to intermediate destinations within the market. Oatly will also make use of the Einride Freight Mobility Platform to track and manage shipments in real time, visualize shipping volume, distance driven, and associated emissions to reduce future costs and carbon impact from shipments.
Oatley is known around the world for challenging the food industry and driving necessary change toward more sustainable food consumption and production.
“Electrical transportation is a key part of our Supply Chain strategy globally and on these routes, we will be reducing our carbon footprint by 87 percent. So naturally we are super-excited at exploring this new opportunity with Einride” says Simon Broadbent, Supply Chain Director at Oatly.
Oatly currently employs 510 people throughout Europe, North America and Asia with global headquarters in Malmö, Sweden and regional offices in New York, London, Berlin, Amsterdam, Helsinki, Shanghai and Hong Kong.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.