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Ford Motor Company (NYSE: F) today reported its fourth quarter and full-year 2020 U.S. sales results. Ford says Q4 total industry sales totaled approximately 4.3 million vehicles – a decline of 2.8 percent over a year ago. In Q4 Ford Motor sales dropped 9.8%, a disastrous result for management.
For the year Ford sales dropped -15.6%. Ford sales were hurt by lower F-150 inventories from the ongoing consequences of the Q2 coronavirus production stoppage, which resulted in an awful F-150 transition to a revised pickup. Super Duty sales maintained pace and were up 14.1% while F-150 sales were off, gulp, -32.7%, which will make for a grim Q4 2020 financial loss. At the moment Ford executives appear to be in the automotive industry equivalent of an FBI witness protection program – no more sales results press conferences.
Q4 marks another re-organization moment for Ford, as Fusion and Fiesta sales wind down, F-150 transitions and new SUVs including Bronco Sport and Mustang Mach E sales begin. Q4 Ford brand SUV sales posted an overall increase of 4.7% and 9.8% at retail, led by Explorer, Expedition and the all-new Bronco Sport. Explorer appears to be America’s best-selling mid-size SUV on sales of 226,217 vehicles. In fact, Explorer is one of the rare Ford nameplates to increase its sales in 2020, with a reported gain of 20.9%. Led by Transit, Ford Q4 van sales totaled 59,056 vehicles – making Ford the best-selling maker of commercial vans for 42 years straight, with 2020 van sales totaling 203,153 vehicles.
AutoInformed on Ford Motor
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Motor 2020 US Sales Plunge -16%
Click to Enlarge.
Ford Motor Company (NYSE: F) today reported its fourth quarter and full-year 2020 U.S. sales results. Ford says Q4 total industry sales totaled approximately 4.3 million vehicles – a decline of 2.8 percent over a year ago. In Q4 Ford Motor sales dropped 9.8%, a disastrous result for management.
For the year Ford sales dropped -15.6%. Ford sales were hurt by lower F-150 inventories from the ongoing consequences of the Q2 coronavirus production stoppage, which resulted in an awful F-150 transition to a revised pickup. Super Duty sales maintained pace and were up 14.1% while F-150 sales were off, gulp, -32.7%, which will make for a grim Q4 2020 financial loss. At the moment Ford executives appear to be in the automotive industry equivalent of an FBI witness protection program – no more sales results press conferences.
Q4 marks another re-organization moment for Ford, as Fusion and Fiesta sales wind down, F-150 transitions and new SUVs including Bronco Sport and Mustang Mach E sales begin. Q4 Ford brand SUV sales posted an overall increase of 4.7% and 9.8% at retail, led by Explorer, Expedition and the all-new Bronco Sport. Explorer appears to be America’s best-selling mid-size SUV on sales of 226,217 vehicles. In fact, Explorer is one of the rare Ford nameplates to increase its sales in 2020, with a reported gain of 20.9%. Led by Transit, Ford Q4 van sales totaled 59,056 vehicles – making Ford the best-selling maker of commercial vans for 42 years straight, with 2020 van sales totaling 203,153 vehicles.
AutoInformed on Ford Motor
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.