Toyota Motor North America Reports December 2020 Sales Increase 22.9%. Yearly Sales Drop -11.3%

Ken Zino of on 2020 Toyota Motor US Sales

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Toyota Motor North America (TMNA) posted December 2020 sales of 249,601 vehicles, an increase of 20.4% on a volume basis and up 7.5% on a daily selling rate (DSR) basis compared to December 2019. For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3% on a volume and a decrease of 11.9% on a DSR basis.

Toyota division posted December sales of 211,378 vehicles, up 22.9% on a volume basis and up 9.7% on a DSR basis.  For the year, Toyota reported sales of 1,837,900 vehicles, down 11.9% on a volume basis and down 12.4% on a DSR basis.

Lexus division posted December sales of 38,223 vehicles, up 8.2% on a volume basis and down 3.4% on a DSR basis.  For the year, Lexus reported sales of 275,041 vehicles, down 7.7% on a volume basis and down 8.3% on a DSR basis.

Along the way Toyota again achieved noteworthy results:

  • Toyota is the number one retail brand for the 9th consecutive year
  • Number one manufacturer of alternative vehicle sales for the 21st consecutive year
  • 2020 total hybrid sales up nearly 23%; Toyota division hybrid sales double
  • With the addition of the all-new Sienna, Venza and Mirai, TMNA now offers 14 hybrids, electrified and fuel cell vehicles in its line
  • Camry best-selling passenger car in the U.S. for 19th consecutive year
  • RAV4 best-selling SUV in the U.S. for 4th consecutive year
  • Tacoma best-selling small pickup for 16th consecutive year
  • Lexus GX posts yearly sales gain of nearly 10%
  • Lexus December sales of 38,223 vehicles represents the best month in 2020
  • Lexus luxury utility vehicles best-ever December sales of 29,578 vehicles
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