Click to Enlarge.
Automobili Lamborghini ended 2021 with an all-time record:of 8,405 cars delivered worldwide, making it the best year ever, the company said today. Yes, today, even though Italian bankers invented double entry book-keeping, these things take time. Global sales were up by 13% compared to 2020 said the release from Sant’Agata Bolognese of the exotic car company that is owned by the Volkswagen Group under Audi.
There was double-digit growth in all three of the regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe, Middle East and Africa) +12%. The company says it has a fairly balanced split between them in global volumes, which stand at 35%, 27% and 39% respectively.
In terms of individual markets, the US held on to top spot (2,472 units, +11%), while China seized second place (935, +55%). These two were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3).
“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time.”
During 2021 three new products were launched: the Huracán STO – Super Trofeo Omologata, a road-legal model that was inspired by the Huracán Super Trofeo EVO and GT3 EVO racing cars; the Aventador Ultimae, final series of the Aventador model; and the Countach LPI 800-4, that celebrated the 50th anniversary of the Countach. The Urus Super SUV saw 5,021 units delivered. It was followed by the V10-powered Huracán at 2,586. In addition, there were 798 Aventadors (the V12 model) delivered all over the world.
“The sales outlook continues positively into the new year, thanks to a substantial order portfolio that already covers almost the entire production planned in 2022. Lamborghini’s strategic plan for the year ahead includes four new products to be unveiled over the next 12 months,” the company said.
During 2021 Lamborghini also presented its future electrification strategy. “Direzione Cor Tauri” (“Toward Cor Tauri”) is the plan that will lead the company through the decarbonization of its future models and the Sant’Agata Bolognese site. More than €1.5 billion will be spent over four years, which will see Lamborghini launch its first hybrid production model in 2023 and electrify its entire range by the end of 2024. The aim is cutting CO2 emissions by 50% from 2025 onwards. Subsequently, a fourth fully electric model is due to be added to the range in the second half of the decade. Whether this is fast enough to outpace regulators is an open question.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Automobili Lamborghini Posts Record 2021 Sales
Click to Enlarge.
Automobili Lamborghini ended 2021 with an all-time record:of 8,405 cars delivered worldwide, making it the best year ever, the company said today. Yes, today, even though Italian bankers invented double entry book-keeping, these things take time. Global sales were up by 13% compared to 2020 said the release from Sant’Agata Bolognese of the exotic car company that is owned by the Volkswagen Group under Audi.
There was double-digit growth in all three of the regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe, Middle East and Africa) +12%. The company says it has a fairly balanced split between them in global volumes, which stand at 35%, 27% and 39% respectively.
In terms of individual markets, the US held on to top spot (2,472 units, +11%), while China seized second place (935, +55%). These two were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3).
“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time.”
During 2021 three new products were launched: the Huracán STO – Super Trofeo Omologata, a road-legal model that was inspired by the Huracán Super Trofeo EVO and GT3 EVO racing cars; the Aventador Ultimae, final series of the Aventador model; and the Countach LPI 800-4, that celebrated the 50th anniversary of the Countach. The Urus Super SUV saw 5,021 units delivered. It was followed by the V10-powered Huracán at 2,586. In addition, there were 798 Aventadors (the V12 model) delivered all over the world.
“The sales outlook continues positively into the new year, thanks to a substantial order portfolio that already covers almost the entire production planned in 2022. Lamborghini’s strategic plan for the year ahead includes four new products to be unveiled over the next 12 months,” the company said.
During 2021 Lamborghini also presented its future electrification strategy. “Direzione Cor Tauri” (“Toward Cor Tauri”) is the plan that will lead the company through the decarbonization of its future models and the Sant’Agata Bolognese site. More than €1.5 billion will be spent over four years, which will see Lamborghini launch its first hybrid production model in 2023 and electrify its entire range by the end of 2024. The aim is cutting CO2 emissions by 50% from 2025 onwards. Subsequently, a fourth fully electric model is due to be added to the range in the second half of the decade. Whether this is fast enough to outpace regulators is an open question.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.