General Motors Launches Online Parts Sales

Ken Zino of AutoInformed.com on General Motors Launches Online Parts Sales

Customers can choose delivery or pick up at one of more than 800 participating dealers.

GM is launching a new online parts market with 45,000 parts for Chevrolet, GMC, Buick and Cadillac owners. This includes oil filters, engine and cabin air filters, batteries, brake pads, belts and wiper blades, among others.

GM forecasts that online sales of parts and accessories will make a $40 billion potential market by 2030. GM claims there will be significant revenue growth from its expanded e-commerce effort. GM online accessory sales began in 2015. It sells all of its 5,000 accessory products online.

Customers can choose home delivery or pick up their order at one of more than 800 participating dealers, where staff is available to answer questions. Parts purchased through GM’s online store are eligible for Chevrolet, Cadillac, Buick and GMC rewards programs, earning customers points that can be used to pay for parts, accessories or Certified Service at participating dealers. Buying through GM’s online store also provides customers with original equipment ACDelco and GM Genuine Parts that are compatible with their vehicles.

The parts and accessories online store is built on one of three platforms that form the foundation of GM’s digital commerce evolution. In the future, in partnership with dealers, GM’s digital retail platform will allow customers to shop, purchase and finance electric vehicles entirely online, with the option to transition to an in-store “experience” at any point in the process.

GM is also extending its subscription services platform to support new recurring revenue opportunities with forecasts to increase that business. These initiatives can comprise the $20 billion to $25 billion in annual software and services revenue opportunities that GM announced at Investor Day in October 2021.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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