GM is launching a new online parts market with 45,000 parts for Chevrolet, GMC, Buick and Cadillac owners. This includes oil filters, engine and cabin air filters, batteries, brake pads, belts and wiper blades, among others.
GM forecasts that online sales of parts and accessories will make a $40 billion potential market by 2030. GM claims there will be significant revenue growth from its expanded e-commerce effort. GM online accessory sales began in 2015. It sells all of its 5,000 accessory products online.
Customers can choose home delivery or pick up their order at one of more than 800 participating dealers, where staff is available to answer questions. Parts purchased through GM’s online store are eligible for Chevrolet, Cadillac, Buick and GMC rewards programs, earning customers points that can be used to pay for parts, accessories or Certified Service at participating dealers. Buying through GM’s online store also provides customers with original equipment ACDelco and GM Genuine Parts that are compatible with their vehicles.
The parts and accessories online store is built on one of three platforms that form the foundation of GM’s digital commerce evolution. In the future, in partnership with dealers, GM’s digital retail platform will allow customers to shop, purchase and finance electric vehicles entirely online, with the option to transition to an in-store “experience” at any point in the process.
GM is also extending its subscription services platform to support new recurring revenue opportunities with forecasts to increase that business. These initiatives can comprise the $20 billion to $25 billion in annual software and services revenue opportunities that GM announced at Investor Day in October 2021.