Stellantis improved its business in China during 2021 calling it a solid foundation for long-term expansion. In an announcement that foreshadows details on Stellantis’ plan for the Chinese market that will be announced as part of a global strategic plan on 1 March 2022, the French conglomerate said Dongfeng Motor* sold more than 100,000 vehicles in 2021. This doubled the annual sales volume of 2020. Of these more than 100,000 Dongfeng Peugeot-Citroën derived vehicles, about 9,300 New Energy Vehicles (NEV) were sold, which has made DPCA a net contributor of NEV and CAFC (Corporate Average Fuel Consumption) credits of Stellantis in China.
It also noted that the Jeep brand’s Wrangler had record sales in 2021 but neglected to mention that overall Jeep sales of 20,357 (-49%) declined for the fourth straight year. The Jeep product lineup, however, was recognized as No. 1 in APEAL and Vehicle Dependability (VDS) and No.2 in Initial Quality (IQS) by JD Power’s study among mainstream brands in China.
As to the independent aftermarket, after an opening investment in parts distributors of Shanghai JianXin and Shandong United Auto Parts (UAP) in 2018, and then Fujian Longstar in 2019, Stellantis has now taken control of UAP, merging the three entities into one integrated national distributor. This creates the fourth largest spare parts distributor in terms of sales in the independent aftermarket business in China. With a 53.5% stake in the newly integrated spare parts distributor, Stellantis hopes there is significant growth ahead. In 2021, this business had a sales turnover of €176 million in the independent aftermarket. However, the Chinese aftermarket is also awash in counterfeiters with both local and global sales, AutoInformed observes.
“We are now finalizing our plans for China, which we consider as a strategic market in terms of untapped potential,” said Grégoire Olivier, Chief Operating Officer – China, Stellantis.
*Dongfeng Peugeot Citroën Automobile Co., Ltd (DPCA), a joint venture formed by Stellantis and China Dongfeng Motor Corporation.
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