Stellantis Doubles China Sales, Bolsters and Consolidates Aftermarket as Jeep Sales Plunge

Posted on 28 January 2022 by Ken Zino

Stellantis improved its business in China during 2021 calling it a solid foundation for long-term expansion. In an announcement that foreshadows details on Stellantis’ plan for the Chinese market that will be announced as part of a global strategic plan on 1 March 2022, the French conglomerate said Dongfeng Motor* sold more than 100,000 vehicles in 2021. This doubled the annual sales volume of 2020. Of these more than 100,000 Dongfeng Peugeot-Citroën derived vehicles, about 9,300 New Energy Vehicles (NEV) were sold, which has made DPCA a net contributor of NEV and CAFC (Corporate Average Fuel Consumption) credits of Stellantis in China.

It also noted that the Jeep brand’s Wrangler had record sales in 2021 but neglected to mention that overall Jeep sales of 20,357 (-49%) declined for the fourth straight year. The Jeep product lineup, however, was recognized as No. 1 in APEAL and Vehicle Dependability (VDS) and No.2 in Initial Quality (IQS) by JD Power’s study among mainstream brands in China.

As to the independent aftermarket, after an opening investment in parts distributors of Shanghai JianXin and Shandong United Auto Parts (UAP) in 2018, and then Fujian Longstar in 2019, Stellantis has now taken control of UAP, merging the three entities into one integrated national distributor. This creates the fourth largest spare parts distributor in terms of sales in the independent aftermarket business in China. With a 53.5% stake in the newly integrated spare parts distributor, Stellantis hopes there is significant growth ahead. In 2021, this business had a sales turnover of €176 million in the independent aftermarket. However, the Chinese aftermarket is also awash in counterfeiters with both local and global sales, AutoInformed observes.

“We are now finalizing our plans for China, which we consider as a strategic market in terms of untapped potential,” said Grégoire Olivier, Chief Operating Officer – China, Stellantis.

*Dongfeng Peugeot Citroën Automobile Co., Ltd (DPCA), a joint venture formed by Stellantis and China Dongfeng Motor Corporation.

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About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Stellantis Doubles China Sales, Bolsters and Consolidates Aftermarket as Jeep Sales Plunge

  1. Pingback: Stellantis Claims Record First Year with €13.4B Net Profit | AutoInformed

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