Click to enlarge.
Audi AG’s overall financial performance in the first quarter of 2025 was the result of relatively weak sales, a common problem facing global automakers given the ongoing political and tariff trade wars that are negatively affecting the business environment. Audi Group is a subsidiary of Volkswagen Group. Profit after tax at €630 million declined 12.5% year-over-year. *
“The first few months of 2025 saw us take decisive steps towards repositioning our company,” said Audi CEO Gernot Döllner. “This includes the agreement for the future concluded between company management and the works council in March, which aims to increase productivity, speed and flexibility at our German sites. The year will continue to be very challenging due to the global economic conditions. But Audi has started to execute its strategy and is delivering on it. Our model initiative is now, step by step, coming onto the global markets. We are particularly encouraged by sales and order intake for our new electric models.”**
Deliveries in Europe, North America and China
In Europe (excluding Germany), Audi brand deliveries declined slightly, by 3% to 112,707 vehicles in the first three months of the year. Deliveries of fully electric models grew strongly with more than 25,129 units, an increase of 50.4% year-over year. In its German home market, Audi recorded an increase of 4.8 % with 48,447 vehicles delivered. There were 8640 deliveries of fully electric models, representing a plus of 59%. In terms of deliveries across all drive types, Audi recorded the best first quarter in its history in Poland, Austria and Croatia.
In North America (excluding Mexico), the Audi brand recorded a slight decline of 2.1% with 48,599 vehicles sold. This is primarily due to the so-called “model initiative, with many models currently undergoing a generational change.”
Deliveries in China amounted to 144,471 vehicles, down 7% YOY. “The main reason for this is the intense competition in the local market. Audi is therefore focusing, among other things, on rapidly expanding its portfolio of electric vehicles and strengthening its setup in China with market-specific models, production and local partners. Five world premieres took center stage at Auto Shanghai 2025, the A6L e-tron among them. With the AUDI E5 Sportback, was the first production model from the new electric brand Audi. Two more models will follow in the coming years. “Developed specifically for the Chinese market, the sister brand focuses on fully electric vehicles and appeals to new and particularly tech-savvy customer groups. At the same time, the premium manufacturer is continuing its model initiative in China, with new models based on the Premium Platform Electric and the Premium Platform Combustion,” Audi said.
“Our key figures for the first quarter clearly show that we must continue to improve our efficiency and competitiveness and are therefore pushing ahead with the transformation of Audi with our full strength,” said Audi CFO Jürgen Rittersberger. “The agreement for the future has set the right course. Together, we will tackle the challenges and the necessary changes and bring Audi back to the forefront.”
*AutoInformed on
**During 2024, the Audi Group delivered 1.7 million Audi vehicles, 10,643 Bentley vehicles, 10,687 Lamborghini vehicles, and 54,495 Ducati motorcycles to customers. During the 2024 fiscal year, Audi Group achieved a total revenue of €64.5 billion and an operating profit of €3.9 billion. As of December 31, more than 88,000 people worked for the Audi Group, more than 55,000 of them at AUDI AG in Germany. The British company Bentley, based in Crewe in the United Kingdom, has been part of Volkswagen AG since 1998 and of the Audi Group since January 2022.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Audi Group Q1 2025 Revenue +12.4% Profit down 12.5%
Click to enlarge.
Audi AG’s overall financial performance in the first quarter of 2025 was the result of relatively weak sales, a common problem facing global automakers given the ongoing political and tariff trade wars that are negatively affecting the business environment. Audi Group is a subsidiary of Volkswagen Group. Profit after tax at €630 million declined 12.5% year-over-year. *
“The first few months of 2025 saw us take decisive steps towards repositioning our company,” said Audi CEO Gernot Döllner. “This includes the agreement for the future concluded between company management and the works council in March, which aims to increase productivity, speed and flexibility at our German sites. The year will continue to be very challenging due to the global economic conditions. But Audi has started to execute its strategy and is delivering on it. Our model initiative is now, step by step, coming onto the global markets. We are particularly encouraged by sales and order intake for our new electric models.”**
Deliveries in Europe, North America and China
In Europe (excluding Germany), Audi brand deliveries declined slightly, by 3% to 112,707 vehicles in the first three months of the year. Deliveries of fully electric models grew strongly with more than 25,129 units, an increase of 50.4% year-over year. In its German home market, Audi recorded an increase of 4.8 % with 48,447 vehicles delivered. There were 8640 deliveries of fully electric models, representing a plus of 59%. In terms of deliveries across all drive types, Audi recorded the best first quarter in its history in Poland, Austria and Croatia.
In North America (excluding Mexico), the Audi brand recorded a slight decline of 2.1% with 48,599 vehicles sold. This is primarily due to the so-called “model initiative, with many models currently undergoing a generational change.”
Deliveries in China amounted to 144,471 vehicles, down 7% YOY. “The main reason for this is the intense competition in the local market. Audi is therefore focusing, among other things, on rapidly expanding its portfolio of electric vehicles and strengthening its setup in China with market-specific models, production and local partners. Five world premieres took center stage at Auto Shanghai 2025, the A6L e-tron among them. With the AUDI E5 Sportback, was the first production model from the new electric brand Audi. Two more models will follow in the coming years. “Developed specifically for the Chinese market, the sister brand focuses on fully electric vehicles and appeals to new and particularly tech-savvy customer groups. At the same time, the premium manufacturer is continuing its model initiative in China, with new models based on the Premium Platform Electric and the Premium Platform Combustion,” Audi said.
“Our key figures for the first quarter clearly show that we must continue to improve our efficiency and competitiveness and are therefore pushing ahead with the transformation of Audi with our full strength,” said Audi CFO Jürgen Rittersberger. “The agreement for the future has set the right course. Together, we will tackle the challenges and the necessary changes and bring Audi back to the forefront.”
*AutoInformed on
**During 2024, the Audi Group delivered 1.7 million Audi vehicles, 10,643 Bentley vehicles, 10,687 Lamborghini vehicles, and 54,495 Ducati motorcycles to customers. During the 2024 fiscal year, Audi Group achieved a total revenue of €64.5 billion and an operating profit of €3.9 billion. As of December 31, more than 88,000 people worked for the Audi Group, more than 55,000 of them at AUDI AG in Germany. The British company Bentley, based in Crewe in the United Kingdom, has been part of Volkswagen AG since 1998 and of the Audi Group since January 2022.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.