The campaign for the all-new Tundra, “Born For This,” marks Toyota’s largest U.S. campaign to date as the gen-3 pickup looks to build on its success in the full-size truck segment, the Japanese automaker and sales leader in the US said today. The first ad debuted yesterday as an event (organized violence separated by committee meetings?) took place in Inglewood California. (AutoInformed: First Place! Toyota Ousts GM as US Sales End 2021 at 14.9m; First Look: Gen 3 2022 Toyota Tundra)
“This campaign showcases the unstoppable independence of the all-new Tundra,” claimed Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “‘Born For This’ celebrates our most capable, dependable and advanced truck yet – exactly what our guests have been waiting for – and the all-new Tundra is born to deliver.” (AutoInformed: First Look: Gen 3 2022 Toyota Tundra; First 2022 Toyota Tundra Built in Texas)
The Tundra campaign was developed using Toyota’s Total Toyota (T2) marketing model, which it claims considers “trans-cultural mainstream audiences across America.” Toyota campaigns are integrated with one strategic brief, creative idea and media plan. This claims Toyota makes for “ a cohesive marketing approach inclusive of multicultural marketing and the total market model.” The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
A lot of Truckin’ Money – Tundra Ad Campaign Launches
“This campaign showcases the unstoppable independence of the all-new Tundra,” claimed Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “‘Born For This’ celebrates our most capable, dependable and advanced truck yet – exactly what our guests have been waiting for – and the all-new Tundra is born to deliver.” (AutoInformed: First Look: Gen 3 2022 Toyota Tundra; First 2022 Toyota Tundra Built in Texas)
The Tundra campaign was developed using Toyota’s Total Toyota (T2) marketing model, which it claims considers “trans-cultural mainstream audiences across America.” Toyota campaigns are integrated with one strategic brief, creative idea and media plan. This claims Toyota makes for “ a cohesive marketing approach inclusive of multicultural marketing and the total market model.” The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.