“We are making a big commitment to Acura by delivering products and services that meet the needs of our customers at all life stages, which will create a sustainable long-term direction for the brand,” said Eiji Fujimura, president & CEO of American Honda. “The Acura business foundation is sharply focused on the needs of the customer, delivering new products that offer value for money on a premium level, and increasing our speed to market to ensure that our products are highly competitive and meet the latest market conditions.”