alice + olivia: The Rag Trade Meets a VW Rag Top

AutoInformed.com on alice + olivia VW Beetle

Translating the fashion babble into an English-like language: The brand’s collection includes bold, striped jumpsuits, high-waisted trousers, cheeky, graphic t-shirts and silky nude evening gowns.

Fashion week in New Yawk City this year sees the Spring Collection of alice + olivia festooning a final edition model of the Volkswagen Beetle. Designer Stacey Bendet’s Spring 2020 fashion staging eschews a catwalk for nine “vignettes” described by Volkswagen as “social-media-ready sets ranging from frothy pink flowered swings to a backdrop of neon orange teddy bears.”

It’s a latter-day version of Janice Joplin’s bathtub Porsche without the superstar musical talent owner or the 1960s backdrop. This century, Volkswagen joined Bendet by displaying its Beetle Final Edition, wrapped in alice + olivia’s quirky hero print for Spring 2020. Guests were able to participate in the set “experience” and take pictures inside and around a whimsical VW Beetle – sort of a Jetta platform on hallucinogens.

AutoInformed.com on alice + olivia VW Beetle

The 1960s revisited?

“When the colors are right in a space you exhale and tune into your own interior,” Bendet says. “I dream in color and these rooms are fashion dreams come to life.”

 Launched in 2002 by Bendet, alice + olivia has built a sizable following for its reflection of its founder’s personality. Its line of clothing and accessories can be found in more than 800 department and specialty stores worldwide and more than 20 stand-alone boutiques.

AutoInformed.com on alice + olivia Spring Collection September 2019 New York Fashion WeekThe line was a collaboration between alice + olivia and Murder Bravado designer Everard Best, allegedly a rising star in the fashion world. Best is known for his hand embroidered, dyed and distressed denim, and previously collaborated with fashion designers Virgil Abloh and Heron Preston.

 “With this collaboration, we wanted to bring our vibe and our design DNA to alice + olivia,” Best says. “We applied our signature dying and distressing techniques then exaggerated the length to keep it super fun and over the top.”

 Oh lord won’t you buy me a Mercedes-Benz…

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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