American Honda Sales Escape Summer Doldrums

American Honda has posted its best month since May with September sales of more than 79,000. Supply chain improvements led the increase. Acura had the brand’s best sales since April, led by the MDX – sales of 4,000 units, best sales in the past five months, and continued popularity of new Integra.

In fact, like the former “Detroit Three” automakers, Honda is thriving on trucks. Honda light truck sales continue to lead the Honda brand with CR-V topping 22,000 units and HR-V more than 8,000 in sales. The Ridgeline also set a new September record.

Ken Zino of AutoInformed.com on American Honda Sales Escape Summer Doldrums

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“While the auto industry seems to be hit by one challenge after another with transportation issues and parts shortages, the efforts of our dealers helped achieve strong turn rates that maximize the available inventory for our customers,” said Mamadou Diallo, vice president of Auto Sales for American Honda Motor Co. “Now, the pipeline is getting stronger with the expectation that increased production in the fourth quarter will support important upcoming all-new model introductions, like the CR-V, CR-V Hybrid and Pilot.”

Highlights

Honda light truck sales continue to lead the Honda brand with CR-V topping 22,000 units and HR-V over 8,000 in sales.

  • Ridgeline sets new September record
  • CR-V sales achieve 22,000 units in September, building momentum for all-new 2023 CR-V now arriving at dealers.
  • Ridgeline posts best-ever sales in September (4,114) and third quarter (12,515).
  • Honda electrified sales set new September record with robust sales of the CR-V Hybrid and Accord Hybrid.

Acura posts the brand’s best sales since April, led by the MDX and ongoing popularity of new Integra.

  • All-new Integra sales remain strong, posting sales over 1,500 units for the second straight month and continuing to lead its segment.
  • Improved supply helps MDX achieve sales of 4,000 units, posting its best sales in past five months.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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