Click image for more info. This isn’t April Fools.
GMC and EarthCruiser Overland Vehicles are working on the future of overlanding with a product development scheme that will provide zero-tailpipe-emissions to the overlanding field. The brands say they share a vision of an electric future, (marketing babble alert> “while inspiring customers to get out and see all that the world has to offer.”
GMC claims that by working with EarthCruiser’s research and design division, and informed by its extensive experience in the field, GMC will produce a next-generation “upfit for electric vehicles that will be integrated onto the HUMMER EV Pickup.” In brief, here comes more premium-priced trucks.
“GMC has long been a leader in professional-grade trucks with 100-plus years of uncompromising pickup capability, luxury and driver control,” claimed Josh Tavel, GM executive chief engineer, Battery Electric Trucks. “We had an instant connection with EarthCruiser — a leader in the overland community — and their similar vision to accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their performance in environments around the world and we’re excited to join them on this next chapter of adventure and exploration.”
In 2019, GMC introduced the AT4 sub-brand, followed by the launch of the Sierra AT4X in 2022. GMC then introduced its advanced off-road midsize truck with the Canyon AT4X1. In 2020, the GMC revealed the HUMMER EV Pickup, an all-electric performance truck, followed by the HUMMER EV SUV in 20212. GMC has since debuted the Sierra EV Denali3, making it the only brand so far with three all-electric truck offerings.
Inevitable Footnotes
- Canyon initial availability early 2023. AT4X model available spring 2023.
- GMC HUMMER EV reservations are currently full.
- Sierra EV Denali Edition 1 available early 2024 by reservation only. Sierra EV Denali available spring 2024.
Photo added when available – 24 August 2023.
EarthCruiser today announced the unveiling the all-electric GMC HUMMER EV EarthCruiser – an expensive overland upfit from EarthCruiser will make its public debut at Overland Expo Mountain West in Loveland, Colorado and will be on display between 25-27 August
“We are proud to work with GMC on the design and manufacturing of such an exceptional product. It feels right, it feels like it belongs,” said EarthCruiser CEO and Founder Lance Gillies. “Using our years of overlanding expertise, we have ensured nothing is out of place, unnecessary or wasted in this vehicle. This collaboration with the GMC team has provided the perfect opportunity to demonstrate the zero-tailpipe emission possibilities for overland and recreational vehicle travelers.”
To reserve the GMC HUMMER EV EarthCruiser upfit, visit: http://www.earthcruiser.com/reserve-your-gmc-hummer-ev-earthcruiser