Annals of EV Marketing – GMC and EarthCruiser

Posted on 1 April 2023 by Ken Zino
Ken Zino of AutoInformed.com on Annals of EV Marketing – GMC and EarthCruiser

Click image for more info. This isn’t April Fools.

GMC and EarthCruiser Overland Vehicles are working on  the future of overlanding with a product development scheme that will provide zero-tailpipe-emissions to the overlanding field. The brands say they share a vision of an electric future, (marketing babble alert> “while inspiring customers to get out and see all that the world has to offer.”

GMC claims that by working with EarthCruiser’s research and design division, and informed by its extensive experience in the field, GMC will produce a next-generation “upfit for electric vehicles that will be integrated onto the HUMMER EV Pickup.” In brief, here comes more premium-priced trucks.

“GMC has long been a leader in professional-grade trucks with 100-plus years of uncompromising pickup capability, luxury and driver control,” claimed Josh Tavel, GM executive chief engineer, Battery Electric Trucks. “We had an instant connection with EarthCruiser — a leader in the overland community — and their similar vision to accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their performance in environments around the world and we’re excited to join them on this next chapter of adventure and exploration.”

In 2019, GMC introduced the AT4 sub-brand, followed by the launch of the Sierra AT4X in 2022. GMC then introduced its advanced off-road midsize truck with the Canyon AT4X1. In 2020, the GMC revealed the HUMMER EV Pickup, an all-electric performance truck, followed by the HUMMER EV SUV in 20212. GMC  has since debuted the Sierra EV Denali3, making it the only brand so far with three all-electric truck offerings.

Inevitable Footnotes

  1. Canyon initial availability early 2023. AT4X model available spring 2023.
  2. GMC HUMMER EV reservations are currently full.
  3. Sierra EV Denali Edition 1 available early 2024 by reservation only. Sierra EV Denali available spring 2024.
Lance Gillies of AutoInformed.com on GMC HUMMER EV EarthCruiser Debuts at Overland Expo

Photo added when available – 24 August 2023.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Annals of EV Marketing – GMC and EarthCruiser

  1. Lance Gillies says:
    24 August 2023 at 4:59 pm

    EarthCruiser today announced the unveiling the all-electric GMC HUMMER EV EarthCruiser – an expensive overland upfit from EarthCruiser will make its public debut at Overland Expo Mountain West in Loveland, Colorado and will be on display between 25-27 August

    “We are proud to work with GMC on the design and manufacturing of such an exceptional product. It feels right, it feels like it belongs,” said EarthCruiser CEO and Founder Lance Gillies. “Using our years of overlanding expertise, we have ensured nothing is out of place, unnecessary or wasted in this vehicle. This collaboration with the GMC team has provided the perfect opportunity to demonstrate the zero-tailpipe emission possibilities for overland and recreational vehicle travelers.”

    To reserve the GMC HUMMER EV EarthCruiser upfit, visit: http://www.earthcruiser.com/reserve-your-gmc-hummer-ev-earthcruiser

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