Click for more.
The Japan Culture and Entertainment Industry Promotion Association (CEIPA)* and the Toyota Group said today they will launch the so-called Music Way Project, a collaborative venture aimed at supporting and driving the globalization and sustainable growth of the Japanese music industry. They will do this through an Awards Ceremony program.
“The Music Way Project will focus on nurturing talent and creating opportunities for those who take on the world through music based on the slogan ‘Japanese music drives the world.’ This project will serve as a guide for young musicians by helping refine their talents so they can thrive internationally, including discovering talented students, training young people in the music industry, and holding workshops with creators,” they said this morning in Tokyo.
“The project will also create opportunities by promoting Japanese culture in Japan and overseas, including the use of Toyota Arena Tokyo, which will open this autumn, as well as organizing live performance showcases that share the appeal of Japanese music in cities in the U.S., Europe, and Asia. Furthermore, the project will collaborate with the Toyota Group’s overseas bases to support relationship-building activities that serve as a foothold for global activities. In doing so, the project will provide opportunities for young talent to play an even greater role,” they said.
“CEIPA was established by five major music organizations to expand Japan’s entertainment industry and promote it globally. We want to prepare a path for the young people who will pave the way for the future of Japanese music to connect across borders,” said CEIPA Chair of the Board Shunsuke Muramatsu. “To achieve this, we will develop projects that promote the creation of people and opportunities necessary for this purpose. Mr. Akio Toyoda is the strongest and most powerful supporter of our project, who shares our vision and is willing to lend us his strength.”
Toyota Group Representative Akio Toyoda said, “When I was President of Toyota Motor Corporation, my driving force was my love for Japan. I hope that Japan will continue to be a country that is needed by the world. When I learned that Japanese entertainment is also trying to compete globally for Japan, it made me genuinely want to support it. Toyota vehicles have stories and music also has stories. What is even more interesting is that each person who drives or listens has their own story as well. We want to make cars more emotional, so I feel that Toyota has much more to learn from music.”
“I truly respect people like Ichiro Suzuki, who have achieved just that and are recognized around the world. I was really happy to hear the recent news of his election into the Hall of Fame, and so I took out an ad congratulating him. Ichiro, if you’re watching, please let me know when you’ll be in the office so I can congratulate you in person! And it’s not just in baseball. Young Japanese people such as basketball player Rui Hachimura and, actor Anna Sawai, and many others have also been working hard, and I’m very excited to see their achievements. Just this morning, Anna Sawai was awarded Outstanding Performance by a Female Actor at the Screen Actors Guild Awards. Another congratulations to Anna! I am always excited to see these young people’s success. I see many fans cheering enthusiastically for the Japanese national team during the WBC and World Cup. I myself once represented Japan in field hockey 50 years ago” said Toyoda.
*CEIPA
CEIPA (The Japan Culture and Entertainment Industry Promotion Association) says it is an organization crossing organizational boundaries comprising five major entities in the music industry: the Recording Industry Association of Japan, the Japan Association of Music Enterprises, the Federation of Music Producers Japan, the Music Publishers Association of Japan, and the All Japan Concert and Live Entertainment Promoters Conference. They established CEIPA to contribute to the sustainable growth of Japan’s arts and culture industries by promoting projects that will revitalize these industries and expand talent development and cultural dissemination activities, thereby achieving the globalization and digitization that Japan’s arts and culture industries must do to survive. CEIPA will hold the Music Awards Japan in May 2025 as one of its main projects to disseminate music from Japan and other Asian countries to the world, increasing Japanese music culture’s global reputation, while also promoting the entry of overseas artists into the Japanese market. The Toyota Group will be a sponsor of this event.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Japanese Music Awards with Toyota
Click for more.
The Japan Culture and Entertainment Industry Promotion Association (CEIPA)* and the Toyota Group said today they will launch the so-called Music Way Project, a collaborative venture aimed at supporting and driving the globalization and sustainable growth of the Japanese music industry. They will do this through an Awards Ceremony program.
“The Music Way Project will focus on nurturing talent and creating opportunities for those who take on the world through music based on the slogan ‘Japanese music drives the world.’ This project will serve as a guide for young musicians by helping refine their talents so they can thrive internationally, including discovering talented students, training young people in the music industry, and holding workshops with creators,” they said this morning in Tokyo.
“The project will also create opportunities by promoting Japanese culture in Japan and overseas, including the use of Toyota Arena Tokyo, which will open this autumn, as well as organizing live performance showcases that share the appeal of Japanese music in cities in the U.S., Europe, and Asia. Furthermore, the project will collaborate with the Toyota Group’s overseas bases to support relationship-building activities that serve as a foothold for global activities. In doing so, the project will provide opportunities for young talent to play an even greater role,” they said.
“CEIPA was established by five major music organizations to expand Japan’s entertainment industry and promote it globally. We want to prepare a path for the young people who will pave the way for the future of Japanese music to connect across borders,” said CEIPA Chair of the Board Shunsuke Muramatsu. “To achieve this, we will develop projects that promote the creation of people and opportunities necessary for this purpose. Mr. Akio Toyoda is the strongest and most powerful supporter of our project, who shares our vision and is willing to lend us his strength.”
Toyota Group Representative Akio Toyoda said, “When I was President of Toyota Motor Corporation, my driving force was my love for Japan. I hope that Japan will continue to be a country that is needed by the world. When I learned that Japanese entertainment is also trying to compete globally for Japan, it made me genuinely want to support it. Toyota vehicles have stories and music also has stories. What is even more interesting is that each person who drives or listens has their own story as well. We want to make cars more emotional, so I feel that Toyota has much more to learn from music.”
“I truly respect people like Ichiro Suzuki, who have achieved just that and are recognized around the world. I was really happy to hear the recent news of his election into the Hall of Fame, and so I took out an ad congratulating him. Ichiro, if you’re watching, please let me know when you’ll be in the office so I can congratulate you in person! And it’s not just in baseball. Young Japanese people such as basketball player Rui Hachimura and, actor Anna Sawai, and many others have also been working hard, and I’m very excited to see their achievements. Just this morning, Anna Sawai was awarded Outstanding Performance by a Female Actor at the Screen Actors Guild Awards. Another congratulations to Anna! I am always excited to see these young people’s success. I see many fans cheering enthusiastically for the Japanese national team during the WBC and World Cup. I myself once represented Japan in field hockey 50 years ago” said Toyoda.
*CEIPA
CEIPA (The Japan Culture and Entertainment Industry Promotion Association) says it is an organization crossing organizational boundaries comprising five major entities in the music industry: the Recording Industry Association of Japan, the Japan Association of Music Enterprises, the Federation of Music Producers Japan, the Music Publishers Association of Japan, and the All Japan Concert and Live Entertainment Promoters Conference. They established CEIPA to contribute to the sustainable growth of Japan’s arts and culture industries by promoting projects that will revitalize these industries and expand talent development and cultural dissemination activities, thereby achieving the globalization and digitization that Japan’s arts and culture industries must do to survive. CEIPA will hold the Music Awards Japan in May 2025 as one of its main projects to disseminate music from Japan and other Asian countries to the world, increasing Japanese music culture’s global reputation, while also promoting the entry of overseas artists into the Japanese market. The Toyota Group will be a sponsor of this event.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.