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The Detroit Auto Show and Shinola have announced a new partnership, bringing together two well-known Detroit brands. Less than one month away from its introduction as a watch, Shinola’s new Canfield Speedway Lap 06 face will countdown the days, hours, minutes and seconds to the start of the Detroit Auto Show on NAIAS.com.
“We started a watch factory in Detroit 10 years ago because this city knows how to make things,” said Awenate Cobbina, CEO of Shinola. “The Detroit Auto Show celebrates that same grit and know-how.”
The Detroit Auto Show runs from 13-24 September at Huntington Place in Detroit. Shinola will debut its new Canfield Speedway Lap 06 timepiece at the Detroit Auto Show Charity Preview, a long-standing fundraising event for children’s charities, on 15 September 15 at Huntington Place.
The Canfield Speedway collection debuted in 2021 inspired by what Shinola says was racing’s “golden era” in the 50s and 60s. This automatic chronograph has a vintage racing-inspired tachymeter that measures the speed of a vehicle over the distance traveled. The Canfield Speedway Lap 06 timepiece comes with a 44mm brushed stainless steel case and a perforated leather strap.
Every Shinola watch is made with Swiss and imported parts by people working in the historic Argonaut building in midtown Detroit. Celebrating a decade in business, Shinola now employs ~400 people, operates 21 retail locations in the US and partners with several American companies to create a line of products. To date, there have been more than 1.2 million Shinola watches built in Detroit.
Public Show, Technology Days and Charity Preview tickets are on sale now at naias.com/buy-tickets. (Yes, it used to be the North American International Auto Show)
[Thad Szott is the chair of the Detroit Auto Show. Following claims, endorsements and assertions are those of the Detroit Auto Show – AutoCrat]
The Detroit Auto Show announced today that Malcolm Gladwell, a global thinker and author of six New York Times bestsellers, will be the featured speaker at the Show’s new Mobility Global Forum on Thursday 14 September at Huntington Place in Detroit. The Forum is a two-day event with perspectives from thinkers and CEOs in mobility, design and technology. The Mobility Global Forum is Sept. 13-14, and the Detroit Auto Show is Sept. 1 -24.
Gladwell is the author of six New York Times bestsellers – “The Tipping Point,” “Blink,” “Outliers,” “What the Dog Saw,” “David and Goliath” and “Talking to Strangers.”
“We’re extremely pleased to launch the first year of our Mobility Global Forum with a phenomenal best-selling author who has taken the business world by storm,” said Detroit Auto Show Chair Thad Szott. “Mr. Gladwell’s presentation, together with the incredible roster of speakers we have planned over two days, will provide a compelling look at the dynamic world of new mobility and our place in it.”
In addition to Gladwell’s presentation, the Mobility Global Forum will include a speaker lineup of more than 30 executives and industry experts from numerous mobility and technology companies, including Pininfarina SpA CEO Silvio Pietro Angori presented by the Consulate of Italy in Detroit; Google will host two panel discussions with industry experts discussing AI’s impact in automotive and the evolution of in-vehicle experiences; and Carla Walker-Miller, founder and CEO of Walker-Miller Energy Services, will be hosting a fireside chat about “Driving the Future with Equitable Clean Mobility.”
BBB Industries will present John Boyer, president, TerrePower, BBB Industries, and Maria Caballero, president e-Mobility, BBB Industries, sharing perspectives on “Sustainable Manufacturing of Components Driving Our Clean Energy and Mobility Future.”
Reuben Sarkar, president and CEO of the American Center for Mobility, will also be on the roster of Mobility Global Forum speakers as well as Joe George, president of Cox Automotive – Mobility Solutions, and the Michigan Economic Development Corporation (MEDC) along with other national, state and prominent agency policy makers.
Further adding to the lineup will be Chip Ganassi, race team owner and member of the Motorsports Hall of Fame, who will be featured on a panel entitled “Sustainable Growth and Innovation Through Design and Racing,” hosted by John Waraniak, CEO of Have Blue, with fellow guests Troy Lee, Troy Lee Designs, and Stefano De Ponti, CEO and General Manager, Dallara US. MICHAuto with the Detroit Regional Chamber, and the City of Detroit’s Office of Mobility Innovation will also be presenting.
The EyesOn Design Awards is scheduled for the afternoon of Wednesday, Sept. 13 with the Plug and Play Detroit Pitch Night Competition planned for the end of the day on Thursday, Sept. 14.
AutoMobili-D, the show’s technology showcase presented by the MEDC and the Office of Future Mobility and Electrification, will also be on full display during Technology Days and the Mobility Global Forum. There, show visitors will experience 50+ technology displays in addition to a Startup Arena of 150 emerging innovators, hosted by Plug and Play Detroit Startup Arena.
Technology Days tickets allow access to the Mobility Global Forum and Gladwell’s presentation. Tickets are available for purchase at $75 each, per day, per person, at naias.com/buy-tickets. https://naias.com/buy-tickets/