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Cherry blossoms are celebrated in the centuries-old Japanese tradition of “Hanami” or “flower viewing.” During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, enjoying the transient beauty of the season, Rolls Royce noted today. A client in Japan wished to capture their cherished Hanami memories, spanning childhood and parenthood. Thus is the backstory of the latest custom or bespoke Phantom Cherry Blossom. This is a one-of-one Phantom commission said to be inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this natural spectacle.
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry,” said Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars. Continue reading →
Trumped? Hyundai Says It Will Maintain Current MSRPs
Hyundai Motor America today launched a Customer Assurance program “in response to dynamic market conditions and the potential impact of tariffs on the automotive industry.” This proposal may help customers who purchase or lease any new Hyundai vehicle between today and 2 June 2025. They might not see any increase in the Manufacturer’s Suggested Retail Price (MSRP) during the protection period. Genesis is also part of the proposal. However, dealers are able to set actual price of a vehicle under various State franchise laws and regulations. [See footnote 1] This appears to be a negotiating strategy with the lame-duck U.S. president, aka April Fool, who has just presented Wall Street with its worst week since the last Trump Administration.*
“At Hyundai, we have a long history of providing value and doing what’s right for our customers and communities,” claimed José Muñoz, president and CEO, Hyundai Motor Company, which includes the Genesis Hyundai and Kia brands. “We know consumers are uncertain about the potential for rising prices and we want to provide them with some stability in the coming months,” said Muñoz. Continue reading →