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Tag Archives: Michigan State University
ACSI – Customer Satisfaction with Autos Dropping
“Automakers are navigating a market where innovation and practicality collide,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “Customers expect advanced technology and efficiency, but they’re also scrutinizing every dollar spent. The brands that thrive will be those that can deliver meaningful improvements without losing sight of what matters most to drivers right now.” Continue reading
Satisfaction With Auto Industry Up Slightly?
Driver satisfaction with the automobile industry inches forward 1% to a score of 80 (out of 100) as inventory levels return to normal, accruing to the latest study from ACSI®. Satisfaction with both the mass-market (79) and luxury (81) segments is unchanged from the year before, while the smaller brands that comprise the “all others” measure lift the industry’s overall ACSI score by climbing 7% to 81.
“Despite automotive sales showing strong growth in 2023, many consumers remain cautious about making major purchases like new vehicles,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “Inflation poses challenges and there are real concerns over new vehicles becoming outdated quicker because of how fast technology evolves. Plus, factors like economic uncertainty and range anxiety around electric vehicles contribute to this hesitation.” Continue reading
Global Warming – Michigan Studying Geologic Hydrogen
“Michigan is a leader in clean-energy solutions,” said Governor Whitmer. “This initiative will uncover more about Michigan’s geologic hydrogen stores, which have the potential to attract long-term investments in our state and create thousands of good paying jobs for Michiganders. Together, we’re building the future of clean energy in Michigan.” [Whether this prompts an Invasion by the Trump Administration remains to be seen – AutoCrat] Continue reading →