Click to Enlarge.
US new light-vehicle sales in total represented an 18.5 million-unit SAAR, the highest monthly sales rate since July 2005 with a 20.6 million SAAR. This refreshing rejuvenation is partly the results of improved social, health and economic conditions under the successful Biden Administration that acted urgently to quell the largest public health crisis in US history that the previous Administration either ignored or promoted. Enjoy the flowers that are coming your way.
Demand exceeding supply – while good for sellers – has its negative side as well. J.D. Power says average incentive spending per unit in April will likely total $3,191, a drop of $1,762 from the highs of April 2020 pandemic shutdown, but off $382 from April 2019. This of course raises the specter of an affordability crisis, which has haunted auto executive offices in the past.
“Though pent-up demand from the pandemic played a role this April, sales were also likely pulled forward by consumers’ uncertainty about being able to find the vehicles they want in coming months,” observed Patrick Manzi, NADA Chief Economist.
In the meantime the party appears to be in full swing. Retail sales in April, said Wards Intelligence, increased ~114% from April 2020, plus 23% compared to April 2019. The Biden infrastructure plan – vehemently opposed by the party of Nope, aka GOP – will likely keep the comeback going and shore up and increase the middle-class jobs. The fate of the American way as well as manufacturing industries is inextricably tied to workers, not ideologues pushing failed trickle-down economic policies that were nothing more than welfare for the plutocrats that ignore the welfare of the rest of us.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
April Sales Shower US Market More than 18 Million Times
Click to Enlarge.
US new light-vehicle sales in total represented an 18.5 million-unit SAAR, the highest monthly sales rate since July 2005 with a 20.6 million SAAR. This refreshing rejuvenation is partly the results of improved social, health and economic conditions under the successful Biden Administration that acted urgently to quell the largest public health crisis in US history that the previous Administration either ignored or promoted. Enjoy the flowers that are coming your way.
Demand exceeding supply – while good for sellers – has its negative side as well. J.D. Power says average incentive spending per unit in April will likely total $3,191, a drop of $1,762 from the highs of April 2020 pandemic shutdown, but off $382 from April 2019. This of course raises the specter of an affordability crisis, which has haunted auto executive offices in the past.
“Though pent-up demand from the pandemic played a role this April, sales were also likely pulled forward by consumers’ uncertainty about being able to find the vehicles they want in coming months,” observed Patrick Manzi, NADA Chief Economist.
In the meantime the party appears to be in full swing. Retail sales in April, said Wards Intelligence, increased ~114% from April 2020, plus 23% compared to April 2019. The Biden infrastructure plan – vehemently opposed by the party of Nope, aka GOP – will likely keep the comeback going and shore up and increase the middle-class jobs. The fate of the American way as well as manufacturing industries is inextricably tied to workers, not ideologues pushing failed trickle-down economic policies that were nothing more than welfare for the plutocrats that ignore the welfare of the rest of us.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.