Automobili Pininfarina Adds Dealers in North America

The Battista Anniversario made its world premiere appearance during Monterey Car Week last August.

Automobili Pininfarina has expanded its US presence with the appointment of two new retail partners – Newport Beach Automotive Group in Orange County and Lake Forest Sportscars in Chicago will be responsible for the sale of the new Battista* pure-electric hyper GT, which enters production in Italy this spring. Indian-owned** Automobili Pininfarina now has nine retail “partners” in North America. Automobili Pininfarina also established its legal entity – Automobili Pininfarina Americas (APA) – as the company to develop its brand and business in the US market. There are 16 other retailers worldwide – ten based in Europe and six in the Middle East and Asia Pacific.

The pure-electric Battista hyper GT – the most powerful Italian car ever made – is in the final stages of its development with the first client deliveries set to commence in first half of 2022. With a total of 128 million interior combinations, the new hyper GT has complex levels of customization. Retailers will assist clients as they personalize the Battista to suit individual tastes. Price, oh, about ~$2.8 million.

In summer of 2021, the Battista Anniversario made its physical world premiere appearance during Monterey Car Week. All five models were sold during the event for the “world’s first pure-electric luxury car company,” as Automobili Pininfarina bills itself.

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina. The new company aims to be the most desired, sustainable luxury car brand in the world.

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*Battista is a girls and boys name in Italian. Battista is “baptizer” associated with John the Baptist. It’s used in countries with a Roman Catholic tradition. Children are frequently given a two-part name, say, Giovanni or Gian Battista.

**The company is a 100% Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark license agreement between Pininfarina S.p.A. and Mahindra & Mahindra Ltd. Pininfarina S.p.A. is an influential role in supporting design and production capacities based on their unique 90-year experience of producing many of the world’s most, well, iconic  or exotic cars. (Read AutoInformed.com on Ferrari 250 GT Cabriolet Series I – Best in Arizona Auction? )