The collection celebrates the history of BMW Motorrad, which dates back to 1923. The first production BMW motorcycle was the R32 equipped with an air-cooled, two-cylinder flat-twin boxer engine.
Taking a page from, gasp, Harley Davidson, BMW Motorrad is expanding its product line in the Heritage segment and launching its own Ride & Style collection on the market for the first time. The BMW Motorrad Heritage Collection 2020 has a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots
The famous black and white color of the early motorcycles is claimed to be reflected throughout the entire collection. The original branding and the BMW metal emblem are also incorporated in the design. The copper-colored details and visual accents displayed in these garments are similar to the materials used in classic BMW motorcycles.
The new collection celebrates the history of BMW Motorrad that dates back to 1923. The first BMW motorcycle to go into production was the R32 equipped with an air-cooled, two-cylinder flat-twin boxer engine. In 1978, BMW Motorrad as a serial-production manufacturer introduced its own rider equipment range in order to hog out some profits.
The Heritage segment was established with the market launch of the BMW R nineT (sic) in 2014 and has since become one of the most important segments of the BMW Motorrad brand (BMW R nineT Scrambler – Old Look, Modern Pricing). In the coming year, the segment is set to expand as Motorrad has announced the launch of a serial-production motorcycle for the second half of 2020, which will mark its entry into the Cruiser segment.
The BMW Motorrad Heritage Collection will be available in January 2020. In addition to this collection, all other new BMW Motorrad Rider Equipment products will be presented at the EICMA 2019 motor show in Milan.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
BMW Motorrad Heritage Collection 2020 Coming
The collection celebrates the history of BMW Motorrad, which dates back to 1923. The first production BMW motorcycle was the R32 equipped with an air-cooled, two-cylinder flat-twin boxer engine.
Taking a page from, gasp, Harley Davidson, BMW Motorrad is expanding its product line in the Heritage segment and launching its own Ride & Style collection on the market for the first time. The BMW Motorrad Heritage Collection 2020 has a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots
The famous black and white color of the early motorcycles is claimed to be reflected throughout the entire collection. The original branding and the BMW metal emblem are also incorporated in the design. The copper-colored details and visual accents displayed in these garments are similar to the materials used in classic BMW motorcycles.
The new collection celebrates the history of BMW Motorrad that dates back to 1923. The first BMW motorcycle to go into production was the R32 equipped with an air-cooled, two-cylinder flat-twin boxer engine. In 1978, BMW Motorrad as a serial-production manufacturer introduced its own rider equipment range in order to hog out some profits.
The Heritage segment was established with the market launch of the BMW R nineT (sic) in 2014 and has since become one of the most important segments of the BMW Motorrad brand (BMW R nineT Scrambler – Old Look, Modern Pricing). In the coming year, the segment is set to expand as Motorrad has announced the launch of a serial-production motorcycle for the second half of 2020, which will mark its entry into the Cruiser segment.
The BMW Motorrad Heritage Collection will be available in January 2020. In addition to this collection, all other new BMW Motorrad Rider Equipment products will be presented at the EICMA 2019 motor show in Milan.
AutoInformed.com on:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.