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Toyota Motor Corporation (Toyota) today unveiled is new fourth generation Century model as it began accepting orders. The new Century, well it looks to AutoInformed to be a full-size SUV – launches during 2023 while the Century sedan will still be available. The new model of the Century will be fully customizable on a global basis.
“Today marks a special moment for a car at the very pinnacle of the Toyota portfolio. Century is a singular automobile representing the height of Japanese sensibilities. Born as the pride of Toyota, Century has become the pride of Japan. It takes a nation to build a Century. And that nation is changing. But to understand the future, we must first understand the past. Every great product is created by great people,” said Simon Humphries, of the Toyota Board of Directors at the premier.
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Given its history and now its formidable global sales potential as a chauffeur-driven or personally driven luxury vehicle for politicians, rock stars, athletes and even royalty, Century is potentially a breakthrough product. These are people who need to work, and need to rest. Their entrance and exit from an event is often under intense public scrutiny and debate. This will give global automakers – notably the British, German and US based marques in whatever group ownership – a serious challenge to their hegemony in this exclusive domain.
The Century debuted in 1967 as Toyota’s premium chauffeur-driven car. Century commemorated the centenary of the birth of Sakichi Toyoda, founder of the Toyota Group. At that time in post-war Japan, the chauffeur car market was dominated by Western luxury brands. Toyota – with only a few decades of car making experience – set out to create a completely new luxury Japanese vehicle. The first-generation Century was built with the best technology Japan had to offer at the time and became the Emperor’s car. It stayed in production for 30 years.
“It was based on the concept of a dignified design incorporating traditional Japanese aesthetics combined with a human-centered approach to achieve outstanding quietness and comfort. For more than five decades, the Century has served as Japan’s chauffeur car of choice, embodying an unrivaled spirit of omotenashi, or hospitality, that ensures its important passengers reach their destinations in comfort,” Toyota said.
Technically the Century is sophisticated with newly developed 3.5-liter V6 plug-in hybrid four-wheel drive design. The hybrid system is designed to function as a BEV for everyday use and as an HEV for long-distance travel, making it an ideal powertrain for a chauffeur-driven vehicle. Toyota says it is the quietest vehicle it has ever built.
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Century can be driven not only by a chauffeur, but also as a driver’s car for personal pleasure. The four-wheel steering system “Dynamic Rear Steering” provides easy handling at low speeds and seamless, natural handling at medium to high speeds. A so-called Rear Comfort mode on the suspension for passengers in the rear is available for the first time. In addition, the Rear Comfort mode assists braking control to suppress jolts when the vehicle comes to a halt. Something AutoInformed wryly and respectfully notes that used to be part of the training that Roll-Royce provided to the chauffeurs of the people who owned them.
A newly developed luggage compartment There are fully reclining rear seats and the rear doors that open to a wide 75-degree angle and a sweeping cabin floor provide excellent ease of entry and exit. There is also anther choice of rear doors. There is an automatic sliding one that allows a grand exit in full profile view. In addition, automatic retractable power steps and C-pillar grips also support entry and exit by rear-seat passengers.
Kuruma no mirai wo kaete iko! Translated means changing the future of cars in an often-stodgy market. The sales goal is modest – 30 Centuries a month, but the future is unknown. (AutoInformed: Spirit of Ecstasy is Redesigned for Rolls-Royce Spectre EV; World’s First Electric Bentleys to be Built by Lunaz)
Century – Toyota is Stalking the Global Limousine Market
Click for more luxury.
Toyota Motor Corporation (Toyota) today unveiled is new fourth generation Century model as it began accepting orders. The new Century, well it looks to AutoInformed to be a full-size SUV – launches during 2023 while the Century sedan will still be available. The new model of the Century will be fully customizable on a global basis.
“Today marks a special moment for a car at the very pinnacle of the Toyota portfolio. Century is a singular automobile representing the height of Japanese sensibilities. Born as the pride of Toyota, Century has become the pride of Japan. It takes a nation to build a Century. And that nation is changing. But to understand the future, we must first understand the past. Every great product is created by great people,” said Simon Humphries, of the Toyota Board of Directors at the premier.
Click for more.
Given its history and now its formidable global sales potential as a chauffeur-driven or personally driven luxury vehicle for politicians, rock stars, athletes and even royalty, Century is potentially a breakthrough product. These are people who need to work, and need to rest. Their entrance and exit from an event is often under intense public scrutiny and debate. This will give global automakers – notably the British, German and US based marques in whatever group ownership – a serious challenge to their hegemony in this exclusive domain.
The Century debuted in 1967 as Toyota’s premium chauffeur-driven car. Century commemorated the centenary of the birth of Sakichi Toyoda, founder of the Toyota Group. At that time in post-war Japan, the chauffeur car market was dominated by Western luxury brands. Toyota – with only a few decades of car making experience – set out to create a completely new luxury Japanese vehicle. The first-generation Century was built with the best technology Japan had to offer at the time and became the Emperor’s car. It stayed in production for 30 years.
“It was based on the concept of a dignified design incorporating traditional Japanese aesthetics combined with a human-centered approach to achieve outstanding quietness and comfort. For more than five decades, the Century has served as Japan’s chauffeur car of choice, embodying an unrivaled spirit of omotenashi, or hospitality, that ensures its important passengers reach their destinations in comfort,” Toyota said.
Technically the Century is sophisticated with newly developed 3.5-liter V6 plug-in hybrid four-wheel drive design. The hybrid system is designed to function as a BEV for everyday use and as an HEV for long-distance travel, making it an ideal powertrain for a chauffeur-driven vehicle. Toyota says it is the quietest vehicle it has ever built.
Click for more.
Century can be driven not only by a chauffeur, but also as a driver’s car for personal pleasure. The four-wheel steering system “Dynamic Rear Steering” provides easy handling at low speeds and seamless, natural handling at medium to high speeds. A so-called Rear Comfort mode on the suspension for passengers in the rear is available for the first time. In addition, the Rear Comfort mode assists braking control to suppress jolts when the vehicle comes to a halt. Something AutoInformed wryly and respectfully notes that used to be part of the training that Roll-Royce provided to the chauffeurs of the people who owned them.
A newly developed luggage compartment There are fully reclining rear seats and the rear doors that open to a wide 75-degree angle and a sweeping cabin floor provide excellent ease of entry and exit. There is also anther choice of rear doors. There is an automatic sliding one that allows a grand exit in full profile view. In addition, automatic retractable power steps and C-pillar grips also support entry and exit by rear-seat passengers.
Kuruma no mirai wo kaete iko! Translated means changing the future of cars in an often-stodgy market. The sales goal is modest – 30 Centuries a month, but the future is unknown. (AutoInformed: Spirit of Ecstasy is Redesigned for Rolls-Royce Spectre EV; World’s First Electric Bentleys to be Built by Lunaz)