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Century – Toyota is Stalking the Global Limousine Market
Given its history and now its formidable global sales potential as a chauffeur-driven or personally driven luxury vehicle for politicians, rock stars, athletes and even royalty, Century is potentially a breakthrough product. These are people who need to work, and need to rest. Their entrance and exit from an event is often under intense public scrutiny and debate. This will give global automakers – notably the Germans and US based ones – a serious challenge to their hegemony in this exclusive domain. Continue reading →