GogoLink is an embedded smartphone application that delivers full-function navigation – including live traffic updates – through the seven-inch touch screen of the vehicles’ MyLink infotainment system.
General Motors will offer Chevrolet Spark and Sonic buyers a new app this fall that links the driver’s ‘smart phone’ to the car’s touch screen. For an estimated $50 fee so called GogoLink navigation includes emergency information such as police, fire and the nearest hospital, traffic reports and maps. The system is also able to store maps on a smart phone, allowing access to locations and turn-by-turn directions even when signal quality is poor.
This latest foray into automotive electronics raises not only serious distracted driving issues but marketing ones as well since GogoLink competes with GM’s more expensive OnStar.
Potential buyers can test-drive GogoLink for themselves at a special kiosk in the Chevrolet exhibit the New York International Auto Show, which is undoubtedly safer than what will happen in the car.
“GogoLink gives Spark and Sonic customers cloud-based navigation and live traffic alerts projected on the vehicle’s seven-inch, high-resolution touch screen for a great value,” said Cristi Landy, Chevrolet marketing director for small cars.
About 90% of projected Spark and Sonic buyers own smart phones, Landy said. “This technology is typically found on cars costing far more, but next-gen customers are accustomed to being connected. By using a smart phone app, Chevrolet found a smart and safe way to provide navigation.”
Because GogoLink navigation will become available after Spark goes on sale this summer, the first Spark models sold will require a simple update at the dealer to accommodate the app.
MyLink is standard on 1LT and 2LT versions of the Spark, as well as the Sonic LTZ and upcoming Sonic RS model. MyLink is optional on Sonic LS and LT models. On Spark and Sonic, MyLink operates by integrating the owner’s compatible smart phone and stored media – via Bluetooth, plug-in outlet or USB – with the radio.
MyLink is said to be simple to use. The owner, or distracted driver, selects from options projected onto the touch screen: Audio, Pictures & Movies, Telephone, Smartphone Link and Settings. Each menu selection takes the user though a list of easy-to-select functions.
MyLink-equipped Spark and Sonic models will launch with two apps: Pandora internet radio and Stitcher Smart Radio. When owners with these services connect their compatible smart phones via Bluetooth or by plugging in, they can access these and other functions.
