J.D. Power today announced the introduction of the J.D. Power EV IndexSM, an analytics tool to monitor the growing EV market in the United States.* Each month, the index will arrive at one number (on a 100-point scale) to make it easy to understand the progress of EVs as they grow closer with traditional internal combustion engine (ICE) vehicles. The sub-category numbers will represent all the roadblocks to parity.
Today, the EV Index score is 47 (based on the most recent available data from November 2022), with some categories improving and others declining during the 12-month pilot period. The EV Index score and accompanying analysis will be available monthly. The index is of use to people who are considering purchasing, one of the reasons AutoInformed uses it. (read autoinformed.com on: Success Threatens EVs as Public Charging Lacks Juice; J.D. Power: Gasoline Powered Vehicle Satisfaction Drops; Automakers Rapidly Increasing EV Prices)
“Vehicle electrification has industry leaders grappling with billion-dollar decisions, and hyper-detailed data and analytics will help guide their decision making,” said Elizabeth Krear, vice president of electric vehicle practice at J.D. Power. “We’ve created a smart and dynamic way to capture how the EV marketplace is performing in relation to gas-powered vehicles, and the index provides a heightened level of detail never seen before in this arena.”
Millions of data points are aggregated into six specific categories to make up the EV Index:
- Interest—This factor measures the potential commitment to purchasing an EV based on voice of the customer and online behavioral data. The Interest score is 32, up 8 points from a year ago in the pilot phase, due largely to the growing number of EV models available or soon coming to market.
- Availability—This factor measures the proportion of new-vehicle buyers who have an EV purchase option that meets their buying needs, reflective of factors like price, manufacturer origin, segment and other inputs. The Availability score is 30, up 12 points year over year due largely to the ongoing introduction of EV models into new and important segments.
- Adoption—This factor measures the proportion of new-vehicle buyers who purchase an EV, relative to those with a viable substitute meeting their needs. The Adoption score is 22, down 4 points from a year ago primarily because the expansion of EV model availability is outpacing EV retail share.
- Affordability—This factor measures the total cost of ownership of an EV compared with the ICE segment average (after tax credits, rebates, incentives, operating costs and residual values—for both purchase and lease transactions). The Affordability score is 84, down 12 points year over year as EV prices have increased and 15 models were disqualified beginning in August when the Inflation Reduction Act’s North America manufacturing criteria kicked in. The Affordability score is expected to change dramatically based on January 2023 data as the manufacturers’ volume cap is lifted, but vehicle price thresholds and income limits are factored into the purchase of an EV. Leasing, which is currently at 10%, also is expected to grow because the criteria is less restrictive for leasing.
- Infrastructure—This factor measures the availability, location, speed, and quality and reliability of EV charging compared with gas stations for ICE vehicles. The Infrastructure score is 27, down 4 points year over year primarily because the volume of EV units in operation is outpacing the rate of reliable charger installations.
- Experience—This factor measures owners’ overall satisfaction with their EV, including appeal, quality, durability, range and the sales and service experiences, as compared with an ICE vehicle equivalent. The Experience score is 89, down 2 points from a year ago due largely to declining satisfaction with the EV sales experience.
*J.D. Power is part of the LMC Automotive Group whose combined global clients include car and truck makers, component manufacturers and suppliers, financial, logistics and government institutions. LMC Automotive is also part of the group. LMC Automotive is an independent and exclusively automotive focused provider of global forecasting and market intelligence in the areas of vehicle sales, production, powertrains and electrification.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Current Flows – J.D. Power Now Tracking EV Parity
J.D. Power today announced the introduction of the J.D. Power EV IndexSM, an analytics tool to monitor the growing EV market in the United States.* Each month, the index will arrive at one number (on a 100-point scale) to make it easy to understand the progress of EVs as they grow closer with traditional internal combustion engine (ICE) vehicles. The sub-category numbers will represent all the roadblocks to parity.
Today, the EV Index score is 47 (based on the most recent available data from November 2022), with some categories improving and others declining during the 12-month pilot period. The EV Index score and accompanying analysis will be available monthly. The index is of use to people who are considering purchasing, one of the reasons AutoInformed uses it. (read autoinformed.com on: Success Threatens EVs as Public Charging Lacks Juice; J.D. Power: Gasoline Powered Vehicle Satisfaction Drops; Automakers Rapidly Increasing EV Prices)
“Vehicle electrification has industry leaders grappling with billion-dollar decisions, and hyper-detailed data and analytics will help guide their decision making,” said Elizabeth Krear, vice president of electric vehicle practice at J.D. Power. “We’ve created a smart and dynamic way to capture how the EV marketplace is performing in relation to gas-powered vehicles, and the index provides a heightened level of detail never seen before in this arena.”
Millions of data points are aggregated into six specific categories to make up the EV Index:
*J.D. Power is part of the LMC Automotive Group whose combined global clients include car and truck makers, component manufacturers and suppliers, financial, logistics and government institutions. LMC Automotive is also part of the group. LMC Automotive is an independent and exclusively automotive focused provider of global forecasting and market intelligence in the areas of vehicle sales, production, powertrains and electrification.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.