December U.S. Vehicle Sales Projected at a +4% Increase

AutoInformed.com

The Detroit Three continue expand  inventory with a combined days’ supply of 87 days at the beginning of November to 93 at month end.

Despite a slow start, December new U.S. vehicle sales are forecast at 1.4 million, a +4% increase from December 2012, because of a slight year-over-year increase in fleet volume. Retail sales in December are expected to reach 1,134,600, also a +4% increase from December 2012 adjusted for one less selling day.

The December seasonally adjusted annualized rate (SAAR) for retail sales is projected at 12.7 million, a decline from 13.4 million in November, but 660,000 stronger (+5.5%) than in December 2012. Average new-vehicle retail transaction prices in December are expected to reach $30,500, up $500 (+2%) from a year ago.

“Retail sales in 2013 are expected to reach 12.8 million, with consumer spending reaching a record $375 billion, a $40 billion increase from 2012,” says John Humphrey of J.D. Power, the source of the forecast.

If correct, total light-vehicle sales in 2013 are set to finish at 15.6 million units, while the Automotive forecast for retail light-vehicle sales remain at 12.8 million units. LMC Automotive has increased its total and retail light-vehicle sales forecasts for 2014 each by 100,000 to 16.2 million and 13.3 million units, respectively.

Vehicle manufacturing in North America year-to-date through November has increased +5% from the same period in 2012, with nearly 700,000 units of additional volume. Even as inventory has increased, production volume in November remained strong (or foolish) at 1.4 million units, a +4% increase from November 2012.

The Detroit Three continued to build inventory rapidly, and their combined days’ supply climbed from 87 days at the beginning of November to 93 days by the end of the month. This is potentially worrisome. It is normal for manufacturers to build up inventory to meet year-end demand, but the level is ahead of current sales rates. Moreover, late year inventory bloat has the potential to affect production in the first quarter of 2014. In contrast, European and Asian manufacturers all maintained or reduced their inventory levels in November.

Given the unexpected Detroit Three production push in November, LMC Automotive has increased its volume outlook for 2013 North American production to 16.2 million units. First quarter 2014 production is expected to grow 4.2 million units, a +4% increase, compared with the same period in 2013. Full-year production in 2014 is forecast at 16.6 million units, which is a +3% increase from 2013.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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