Diesel to Comprise More than 12% of Global Sales by 2018

AutoInformed.com

The diesel passenger car in the U.S. remains rare – less than 1% share of the market.

A new report claims that rising fuel prices and stronger fuel economy regulations will increase demand for diesel vehicles in markets around the world. Sales of diesel vehicles will increase from 9.1 million in 2012 to 12.1 million annually by 2018, representing 12.4% of all light vehicle sales by the end of that period.

The projection recognizes that the European Union, Japan, and the United States have implemented stringent light duty vehicle emissions regulations covering diesel vehicles as well as diesel fuel. However, demand for diesel cars is primarily the result of their fuel economy. 

“A diesel vehicle typically gets 20% to 40% better fuel economy than a comparable gasoline car,” said Lisa Jerram of Pike Research. “This factor, along with favorable tax treatment for diesel fuel, has made diesel cars tremendously popular in Europe, where they have accounted for around 50% of LDV sales over the past several years. Due to Europe’s very high fuel prices, the price premium of a diesel car can be paid off quickly.”

North America, of course, has been a weak market for diesels.  Pundits claim that this is largely due to low gasoline prices in the United States. The disastrous introduction of diesel engines in GM cars decades ago is also a factor sometimes cited. Often ignored is a growing body of research that affirms the cancer causing properties of diesel exhaust.

Pike claims that the growth of diesels will be especially strong in North America during the coming years, with annual sales volumes expected to increase from 282,000 vehicles in 2012 to 928,000 by 2018. Due to emissions regulations in the United States and Canada, all of these vehicles will be so called ‘clean diesels.’

Pike’s analysis indicates that many countries with strong diesel car markets do not yet have such emissions regulations in place, and therefore in the long term, tremendous upside potential exists for growth in the clean diesel market as additional regulatory measures are implemented around the world.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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