The 2024 Equinox EV has range, space, technology. Click to Enlarge.
This just in – EV buying consideration data can be viewed a couple of ways as choices abound.
“Electric vehicle consideration is forecast to drop again in September as gas prices continue to fall and interest rates rise. The percentage of shoppers that are “very likely” to consider buying or leasing an EV in the next 12 months is 26.3%, down 1.7 percentage points from July,” says Elizabeth Krear, vice president, electric vehicle practice at J.D. Power. (AutoInformed: Record September for US New-Vehicle Spending at $45,622)
“Although these shoppers are easing off the pedal a bit, the percentage of shoppers who are “somewhat likely” to purchase an EV in the next 12 months increased 2.5 percentage points in August,” Krear notes.
The plausible theory by Krear is put thus: “The broader reach of EV consideration is due in part to the ongoing expansion of appealing product options. The Chevrolet Blazer EV made a scorching debut at No. 3 in the J.D. Power EV Consideration pulse survey. The GMC Sierra EV debuted at No. 16 and almost certainly accounted for the 3.4 percentage-point drop in the Ford F-150 Lightning’s consideration, moving it from No. 1 to No. 2. As the availability of EVs continues to grow, more customers are finding EVs that meet their needs, leading to more competition between brands and within segments on the path to greater EV adoption,” says Krear. (AutoInformed:J.D. Power: Gasoline Powered Vehicle Satisfaction Drops)
There might be even better news ahead for EV shoppers.
“While overall EV sales will continue to grow as availability increases, competition also will increase between brands, within segments and with price,” says Krear. (AutoInformed: The 2024 Chevy Equinox EV – a $30,000 Breakthrough?)
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Expanding EV Choices Increase Buying Consideration
The 2024 Equinox EV has range, space, technology. Click to Enlarge.
This just in – EV buying consideration data can be viewed a couple of ways as choices abound.
“Electric vehicle consideration is forecast to drop again in September as gas prices continue to fall and interest rates rise. The percentage of shoppers that are “very likely” to consider buying or leasing an EV in the next 12 months is 26.3%, down 1.7 percentage points from July,” says Elizabeth Krear, vice president, electric vehicle practice at J.D. Power. (AutoInformed: Record September for US New-Vehicle Spending at $45,622)
“Although these shoppers are easing off the pedal a bit, the percentage of shoppers who are “somewhat likely” to purchase an EV in the next 12 months increased 2.5 percentage points in August,” Krear notes.
The plausible theory by Krear is put thus: “The broader reach of EV consideration is due in part to the ongoing expansion of appealing product options. The Chevrolet Blazer EV made a scorching debut at No. 3 in the J.D. Power EV Consideration pulse survey. The GMC Sierra EV debuted at No. 16 and almost certainly accounted for the 3.4 percentage-point drop in the Ford F-150 Lightning’s consideration, moving it from No. 1 to No. 2. As the availability of EVs continues to grow, more customers are finding EVs that meet their needs, leading to more competition between brands and within segments on the path to greater EV adoption,” says Krear. (AutoInformed:J.D. Power: Gasoline Powered Vehicle Satisfaction Drops)
There might be even better news ahead for EV shoppers.
“While overall EV sales will continue to grow as availability increases, competition also will increase between brands, within segments and with price,” says Krear. (AutoInformed: The 2024 Chevy Equinox EV – a $30,000 Breakthrough?)
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.