FocusDriven Distracted Driving PSA: 5,500; How Many More?

AutoInformed.com

Kristin Murphy whose pregnant daughter Chelsey was killed while walking with the green light.

FocusDriven, the first national non-profit organization advocating for victims of distracted driving has released new Public Service Announcement or PSA titled, “5,500; How Many More?”

The PSA highlights that nearly 5,500 people are killed and half a million more are injured in distraction-related crashes annually. The auto industry and electronics makers whose devices are enabling distracted driving thus far show no interest in helping to curb this growing safety problem. And the U.S. Congress has forbidden federal safety regulators form promulgating national standards or rules.

“We cannot wait until others are killed or injured to take action. We want to remind people that each and every distracted driving fatality is someone’s loved one, and that person’s family is in tremendous pain,” said FocusDriven President Jennifer Smith.

Kristin Murphy, whose daughter Chelsey, pregnant with her first child, was killed while walking with the green light across a Naples, Florida, intersection was a speaker at the news event. The driver never saw her daughter because he was talking on his cell phone.

“Chelsey was really just starting her life; she would have been a great mother. And now I’ll never get to hold that grandchild,” said Murphy.

Rob and Emily Reynolds were also on hand: Cady, was just 16, when she was killed by a distracted driver. Her sister, Emily, tells Cady’s story in the latest installment of the Department of Transportation’s Faces of Distracted Driving video series, which has been viewed by tens of thousands on YouTube and distraction.gov.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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