In all 51 of the European markets, Ford Europe sales fell 0.9% to 118,300 in July.
Ford of Europe said sales in its traditional 19 markets fell 4.4% to 93,700 in July, EU economic woes continued. In all 51 of the European markets, Ford Europe sales fell 0.9% to 118,300 in July. For the first seven months of the year, Ford sales in those markets totaled 953,800, up 1.3%, boosted by sales gains in Germany, Russia and Turkey.
Nonetheless, it appears that Ford Europe was second best-selling vehicle brand in July and through the first seven months of 2011, far behind the Volkswagen brand with more than two times the market share of Ford. Final numbers won’t be available until September since ACEA, the automakers trade group, takes the month of August off.
Ford Europe’s market share in its traditional 19 European markets was 8.3% for the first seven months of the year, 0.3 percentage points lower in the same period 2010 as Ford continues to lose ground to competitors who are employing a combination of heavy incentives and new models to increase share. As a result Ford’s market share in July fell 0.2 percentage points to 8.1%.
“Our newest vehicles are breaking through with customers, especially the new C-MAX and Focus, and we are making substantial progress in Germany, Russia and Turkey,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford Europe.
