Click to Enlarge.
The overall semiconductor shortage and Ford Motor’s forecasting, production and sales practices resulted in declines in March and Q1 2022 US sales. In a delayed release, Ford posted today that total vehicle sales in March at 159,328 declined -26% year-over-year. Cars sales at 3628 dropped -67%. For a Q1 best forgotten, Ford US sales at 432,132 declined -17%. (GM 522,000, Toyota 514,592, FCA 405,221 . Ford car sales at 14,022 were off -49%, which almost rounds down to, well, dead. (AutoInformed last week: NA Q1 Light Vehicle Sales Rate at 14.1M, -2.7M YoY)
“While the global semiconductor chip shortage continues to create challenges, we saw improvement in March sales, as in-transit inventory improved 74% over February,” said Andrew Frick, vice president, Sales, Distribution & Trucks.
“Our newest products continue to turn at a record pace, as Bronco (truck), Bronco Sport (truck), Mustang Mach-E (EV) and Maverick (truck) had their best combined sales performance yet, with 33,398 vehicles sold, Frick said.”
Doing the math, this doesn’t come close to the ~89,000 deficit in sales. No wonder here that Ford no longer does sales calls for media.
The board of directors of Ford Motor Company today declared a second-quarter regular dividend of 10 cents per share on the company’s outstanding common and Class B stock. The dividend is payable on June 1 to shareholders of record at the close of business on April 26