Ford Motor US September Sales Drop 9%

Ford Motor Company (NYSE: F) today reported that US September sales dropped 9% year-over-year. Toyota, Ford and Stellantis sold fewer vehicles in August than in June. For the calendar year-to-date, Ford is treading water in the deep end of the global automaker pool with sales down -1%. 

However, Ford is notching some low-volume victories, which might bode well, if – big if – it can transition from its internal combustion engine legacy vehicles  – the heart of Ford Motor – while successfully surviving without missing a beat a transplant to an all-electric future.

 Ken Zino of AutoInformed.com on Ford Motor US September Sales Drop 9%

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F-150 Lightning remains America’s best-selling electric pickup with sales totaling 8,760 since its launch this year in June. The E-Transit was also America’s best-selling electric van in September. The E-Transit, for the moment, has a 90% share of the overall electric van market. Through September, Ford has sold 4,387 electric vans.

GM sold more full-size pickups than Ford in 2020 and 2021, and based on GM’s results this year is on track to do so again in 2022. SUV sales remain strong, though. Ford Bronco behind Ford SUV growth this year, with overall Ford SUV sales up 11.1% at 658,000. September Escape sales gained 7% at 12,265, ytd 109,000 or -2.2%. (AutoInformed – Parked: August US Light Vehicle Sales Still at 1.1M; –GM Q3 US Sales Up 24%; – Toyota Motor North America September US Sales Up 17%)

“Demand remains strong with new retail orders rapidly expanding. We are very pleased with the work from our dealers, employees and the area’s first responders, as they are working tirelessly to recover in Florida from Hurricane Ian,” said Andrew Frick, vice president, Sales, Distribution & Trucks, Ford Blue in a press release. Ford no longer holds sales results media calls.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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