Genesis 2019 G70 – $48,000 Four Cylinder?

Is the Korean pricing too aggressive?

The 2019 Genesis G70 goes on sale this week with either a 2.0 liter turbocharged inline four-cylinder (252 hp /260 lb.-ft.) engine or a 3.3T V6 twin-turbocharged engine (365-hp / 376 lb.-ft.). There are an endangered species 6-speed manual transmission or an 8-speed automatic. The newest Genesis models are ambitious in sales goals,albeit reasonably equipped but face, arguably, the most intense competition in history from such storied brands as BMW, Mercedes-Benz, Lexus and even Cadillac.

G70s equipped with the 2.0T four-cylinder engine are available in six semi-confusing trim levels, including a special manual transmission Sport package, with a starting price of ~$36,000. The G70s equipped with the 3.3T engine are available in four trim levels, plus two limited production – either by sales reality or maker decree – Special Edition models, with a starting price of more than $44,000. You can spend roughly $55,000 on a plush Genesis model. Sales numbers ultimately will decide if the pricing strategy is too ambitious.

G70 Trim                           MSRP*

• 2.0T Advanced RWD   $34,900
• 2.0T Advanced AWD   $36,900
• 2.0T Sport M/T RWD   $37,900
• 3.3T Advanced RWD   $43,750
• 3.3T Advanced AWD   $45,750

 Launch Editions           MSRP*

• Design RWD                 $48,750
• Dynamic RWD             $50,250
• Design AWD                 $50,750
• Dynamic AWD             $52,250

*excludes $995 destination charge.

Genesis Motor America
Genesis Motor America, is headquartered in Fountain Valley, Calif. Genesis is a Korean luxury automotive with a full-size G90 luxury sedan, mid-luxury G80 and G80 Sport sedans and the first-ever, all-new G70 entry luxury sport sedan.