Is the Korean pricing too aggressive?
The 2019 Genesis G70 goes on sale this week with either a 2.0 liter turbocharged inline four-cylinder (252 hp /260 lb.-ft.) engine or a 3.3T V6 twin-turbocharged engine (365-hp / 376 lb.-ft.). There are an endangered species 6-speed manual transmission or an 8-speed automatic. The newest Genesis models are ambitious in sales goals,albeit reasonably equipped but face, arguably, the most intense competition in history from such storied brands as BMW, Mercedes-Benz, Lexus and even Cadillac.
G70s equipped with the 2.0T four-cylinder engine are available in six semi-confusing trim levels, including a special manual transmission Sport package, with a starting price of ~$36,000. The G70s equipped with the 3.3T engine are available in four trim levels, plus two limited production – either by sales reality or maker decree – Special Edition models, with a starting price of more than $44,000. You can spend roughly $55,000 on a plush Genesis model. Sales numbers ultimately will decide if the pricing strategy is too ambitious.
G70 Trim MSRP*
- 2.0T Advanced RWD $34,900
- 2.0T Advanced AWD $36,900
- 2.0T Sport M/T RWD $37,900
- 3.3T Advanced RWD $43,750
- 3.3T Advanced AWD $45,750
Launch Editions MSRP*
- Design RWD $48,750
- Dynamic RWD $50,250
- Design AWD $50,750
- Dynamic AWD $52,250
*excludes $995 destination charge.
Genesis Motor America
Genesis Motor America, is headquartered in Fountain Valley, Calif. Genesis is a Korean luxury automotive with a full-size G90 luxury sedan, mid-luxury G80 and G80 Sport sedans and the first-ever, all-new G70 entry luxury sport sedan.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Genesis 2019 G70 – $48,000 Four Cylinder?
Is the Korean pricing too aggressive?
The 2019 Genesis G70 goes on sale this week with either a 2.0 liter turbocharged inline four-cylinder (252 hp /260 lb.-ft.) engine or a 3.3T V6 twin-turbocharged engine (365-hp / 376 lb.-ft.). There are an endangered species 6-speed manual transmission or an 8-speed automatic. The newest Genesis models are ambitious in sales goals,albeit reasonably equipped but face, arguably, the most intense competition in history from such storied brands as BMW, Mercedes-Benz, Lexus and even Cadillac.
G70s equipped with the 2.0T four-cylinder engine are available in six semi-confusing trim levels, including a special manual transmission Sport package, with a starting price of ~$36,000. The G70s equipped with the 3.3T engine are available in four trim levels, plus two limited production – either by sales reality or maker decree – Special Edition models, with a starting price of more than $44,000. You can spend roughly $55,000 on a plush Genesis model. Sales numbers ultimately will decide if the pricing strategy is too ambitious.
G70 Trim MSRP*
Launch Editions MSRP*
*excludes $995 destination charge.
Genesis Motor America
Genesis Motor America, is headquartered in Fountain Valley, Calif. Genesis is a Korean luxury automotive with a full-size G90 luxury sedan, mid-luxury G80 and G80 Sport sedans and the first-ever, all-new G70 entry luxury sport sedan.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.