GM at Top of U.S. Auto Sales in 2025

General Motors (NYSE: GM) said today that it led the U.S. auto industry in sales in 2025, posting a 6% increase for the full year at 2,853,299 deliveries with growth across multiple areas of GM’s portfolio.

“Demand for our brands and products is strong at every price point, and we are well‑positioned to build on this momentum in the year ahead,” said Duncan Aldred, GM senior VP and president of North America.

GM 2025 U.S. Sales Highlights

  • GM is America’s full-size pickup leader for the 6th straight year, with the Chevrolet Silverado and GMC Sierra recording their best combined sales in 20 years. GM led the full-size SUV market for the 51st consecutive year.
  • GM was the industry’s #2 EV seller in 2025.
  • All four GM brands grew in 2025. GMC set a new sales record for the second consecutive year. Cadillac sales were the best in a decade. Chevrolet’s lineup of SUVs had their best sales ever. Buick was one of the industry’s fastest-growing mainstream brands.
  • Sales in the fourth quarter declined 7% compared to the same period in 2024.
  • In 2025, GM sold ~700,000 Chevrolet and Buick models with starting prices below $30,000.
  • GM increased sales with incentives lower than the industry average.
  • GM Envolve sales to fleet & commercial customers grew 8% in 2025. 
Ken Zino of AutoInformed.com on GM at Top of U.S. Auto Sales in 2025

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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