GM Names Duncan Aldred President of North America

Ken Zino of AutoInformed.com on GM Names Duncan Aldred President of North America

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General Motors (NYSE: GM) today announced the advancement of Duncan Aldred to lead the company’s North America region. Aldred, who was VP, commercial growth strategies and operations, becomes GM senior VP and president of North America, effective immediately. Aldred will report to Rory Harvey, GM executive VP and president, Global Markets.

“Duncan comes to the role leading our North America business having driven a decade of growth in Buick and GMC, and most recently leading and modernizing our commercial operations to better serve our customers,” said Rory Harvey.

During his 33-year career with GM, Aldred has held a range of roles in vehicle sales, services and marketing. In 2010, he was named chairman and managing director of Vauxhall in the UK, before shifting to lead Opel global sales, marketing and aftersales in 2013.

In 2014, he was appointed VP of global GMC and Buick, where he led the growth of both brands, including the launch of the Buick Avenir and GMC AT4 sub-brands. In that role, he increased  GMC pick-up sales to all-time record levels; changed Buick’s focus to SUVs from sedans and  achieved record dealer satisfaction levels. He also took both brands to a decade in the top two in the annual JD Power Customer Sales and Service Satisfaction survey.*

In 2024, Aldred was named to his recent position, where he focused on modernizing customer experience and creating growth opportunities across our products and services, including GM Energy, GM Envolve, OnStar, Customer Care and Aftersales, and Digital Sales and Service.

*AutoInformed on

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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