The LED sign will display the Tigers' Old English "D" for 30 seconds every two minutes instead of GM.
When the Detroit Tigers open at home tomorrow, they will be greeted by General Motors from the top of GM World Headquarters at the Renaissance Center, which is in view from the stadium.
GM’s new LED sign will display the Tigers’ Old English “D” logo for 30 seconds every two minutes beginning Friday morning (April 8th) and running through the weekend series as the Tigers play the Kansas City Royals, a team that is currently 1.5 games ahead of the Tigers in the American League Central Division.
The sign at the top of the RenCen is visible for miles on a clear day and even shines through the fog as it did when the tribute to the Tigers was photographed during testing on Wednesday.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
