GM Posts February Sales Record in China, Up 30%

General Motors and its government-required joint ventures sold 240,554 cars and trucks in China in February, setting a record for the month it said today in Shanghai. Sales rose 30% from February 2011.

The makes February the third highest for any month in GM’s history in China where it has led sales among foreign automakers for seven straight years. In January, GM sales dropped 8% year-over-year, and Ford’s plummeted 42%, leading to speculation that the Chinese economy is slowing down.

All three of GM’s primary manufacturing joint ventures set February records. Shanghai GM’s domestic sales rose 31.8% y-o-y to 103,097 units; SAIC-GM-Wuling’s sales in China increased 28.7% on an annual basis to 130,193 units, and FAW-GM’s sales in the domestic market were up 39.2% year on year to 7,068 units.

Buick sales rose 31.1% on an annual basis to 52,773 units, a record for the month compared to 14,000 in the U.S. for the same period. Leading the way for the brand once again was the Excelle family, which registered a jump in demand of 70.7% from February 2011 to 23,564 units. It was followed by the Excelle XT and GT, which had sales growth of 70.3% to 11,890 units.

Chevrolet sales in China rose 23.7% on an annual basis to an all-time February high of 52,407 units.(U.S.151,000 ) Sales of the Cruze increased 36.1% from the same month in 2011 to 20,662, just outselling the Cruze in the U.S. at 20,427 units. New Sail sales rose 34.1% on an annual basis to 14,184 units. The Malibu, which launched mid-month, had sales of 3,333 units.

Sales of the Cadillac brand were up 6.6% year on year to 2,124 units – a record for the luxury brand in February. It was led by the SRX luxury utility vehicle, which had sales of 1,527 units.

On the strength of Sunshine minivan sales of 50,950 units, the Wuling brand sold 117,969 units in China. This represented an increase of 24.5% from the second month of 2011 and was an all-time February high. The Baojun brand had sales of 8,017 units in its first February in the market.

In the first two months of 2012, GM and its joint ventures sold a record 487,208 cars and trucks in China, an increase of 7.7% from the same period last year, compared to 377,268 in the U.S.

GM has 11 joint ventures, two wholly-owned foreign subsidiaries and more than 35,000 employees in China. GM and its joint ventures offer, arguably, the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2011, GM sold more than 2.5 million vehicles in China, a record and its second straight year above 2 million units. (See Ford China Sales Plummet 42% in January? GM off 8%)

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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