Honda Motor Co. today in Tokyo unveiled the next-generation Autonomous Driving technologies of its so-called SENSING 360 and SENSING Elite, the most ambitious version of its safety and driver-assistive software and hardware.
Honda said it is working on a collision-free society for everyone sharing the road by pursuing the research and development of safety technologies. The SENSING safety and driver-assistive system Honda currently applies to its mass-production models is installed to 99% of Honda’s new automobile models sold in Japan and the US, and 86% globally. Cumulative sales of vehicles equipped with Honda SENSING now tops 14 million units*1.
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In 2021, Honda launched Honda SENSING Elite with the Traffic Jam Pilot function, which qualifies for Level 3 automated driving technology. Using the “know-how” collected through the research and development of SENSING Elite technology, Honda said it developed the Honda SENSING 360 omnidirectional safety and driver-assistive system, which removes blind spots around the vehicle and contributes to collision avoidance and the reduction of driver responsibility. The application of Honda SENSING 360 will begin in 2022, starting from China.
Looking farther out, Honda wants to equip all of its new automobile models globally with Honda SENSING (both 360 and Elite variations), with a motorcycle detection function by 2030.
Honda looks to equip all new models in all major markets with Honda SENSING 360 by 2030, while also continuing to advance Honda SENSING functions. Through these initiatives, Honda is aiming to reduce global traffic collision fatalities involving Honda motorcycles and automobiles by half by 2030.
Honda says the real goal is for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050.
*1 Honda internal research as of September 2022.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Honda Motor Reveals Next Gen Automated Driving Technology
Honda Motor Co. today in Tokyo unveiled the next-generation Autonomous Driving technologies of its so-called SENSING 360 and SENSING Elite, the most ambitious version of its safety and driver-assistive software and hardware.
Honda said it is working on a collision-free society for everyone sharing the road by pursuing the research and development of safety technologies. The SENSING safety and driver-assistive system Honda currently applies to its mass-production models is installed to 99% of Honda’s new automobile models sold in Japan and the US, and 86% globally. Cumulative sales of vehicles equipped with Honda SENSING now tops 14 million units*1.
Click for more information.
In 2021, Honda launched Honda SENSING Elite with the Traffic Jam Pilot function, which qualifies for Level 3 automated driving technology. Using the “know-how” collected through the research and development of SENSING Elite technology, Honda said it developed the Honda SENSING 360 omnidirectional safety and driver-assistive system, which removes blind spots around the vehicle and contributes to collision avoidance and the reduction of driver responsibility. The application of Honda SENSING 360 will begin in 2022, starting from China.
Looking farther out, Honda wants to equip all of its new automobile models globally with Honda SENSING (both 360 and Elite variations), with a motorcycle detection function by 2030.
Honda looks to equip all new models in all major markets with Honda SENSING 360 by 2030, while also continuing to advance Honda SENSING functions. Through these initiatives, Honda is aiming to reduce global traffic collision fatalities involving Honda motorcycles and automobiles by half by 2030.
Honda says the real goal is for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050.
*1 Honda internal research as of September 2022.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.