Honda Prologue EV – Vapor Ware Until 2024

Honda today announced that its first new volume battery-electric vehicle will be named “Prologue,” as part of electrified  press release era that will lead ever so slowly to the company’s vision for 100% zero emission vehicle sales in North America by 2040. The SUV will be built in a North American General Motors plant starting in early 2024. Named the Prologue, the new SUV will use the Ultium battery and motor technology GM developed for use in EVs (Honda to Abandon IC Engines – Global Electrification by 2040, Honda, GM Ink MoU on North American Alliance!)

As an all-new SUV coming to market in early 2024, the battery-electric Honda Prologue notably lacks any specific details about the new vehicle. Any. Presumably, they will be released as slowly as possible over the coming months to give the impression that the Japanese company once known for its innovations in powertrains is not being left behind in the CO2-free exhaust of major players such as General Motors, BMW, Ford, VW and countless others. (EPA Range of 270, 260 miles for Mach-E GT, GT Performance)

If you want to an EV now or in the near future look elsewhere. (Milestones: Nissan Production of 500,000 Leaf EVs, GM Doubles Down on EVs in Bid to Win Global Race, Toyota, Subaru at Shanghai Introduce Latest Joint-Venture EVs, 2021 Mustang Mach-E GT and GT Performance Edition On Sale, EV Ford Mustang Has Optional Intelligent Range, Ford Introduces All-Electric F-150 Lightning Pro – Bring Money, EV Pickup! Ford is Betting Lightning Can Strike Twice)

Honda has a history of bringing electrified vehicles to market in the U.S., beginning almost a quarter century ago with the EV Plus electric vehicle (1997). There was America’s first hybrid, just ahead of Toyota Prius, the Honda Insight (1999). Honda FCX (2002) was among the industry’s first fuel cell vehicle in the hands of individual customers, and the Clarity series (2017). It’s been slow going since then.

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Honda will introduce an all-electric Acura SUV in the 2024 calendar year too. Both will use a flexible global EV platform powered by Ultium batteries based on the company’s partnership with General Motors. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda. (Honda’s New Mobility Business – Cruise to Send First Self-Driving Vehicles to Japan for Testing)

In April 2021, Honda global CEO, Toshihiro Mibe, announced a vision to achieve carbon-neutrality for its products and corporate activities by 2050, including key targets for sales of electrified vehicles. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40% by 2030 and 80% by 2035 to 100% by 2040.

As Honda prepares for the launch of Prologue, the company will introduce hybrid-electric systems to more models to continue to reduce CO2 emissions and hope customers will wait for the volume battery-electric vehicles now in development – just like every other automaker. Simply put: Honda hopes prospective EV customers with lots of patience will endure the slow rollout by engaging with a new webpage at https://automobiles.honda.com/future-cars/prologue.

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Honda Prologue EV – Vapor Ware Until 2024

  1. Pingback: GM, Honda to Develop New EVs for Sale in 2027 | AutoInformed

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