Japanese, South Korean Automakers to offer Fuel Cell EVs by 2015

AutoInformed.com

Mercedes-Benz fuel cell demonstration vehicle in China. 

Japanese and South Korean automakers are optimistic about commercializing fuel cell electric vehicles by 2015, according to a new study. Mercedes-Benz is also known to be pursuing the advanced technology – that in theory is emission free – with demonstration units due as early as 2014. During 2011, Japanese and South Korean markets were limited to concept cars or fuel cell electric vehicles leased to fleets in urban areas. Now automakers claim they are ready for the “commercialization” of the FCEV market during 2015, at least on a limited basis.

This light duty fuel cell market has shown promise for decades, but the problem remains it is space age technology at NASA levels of cost. Not surprisingly, automakers have varying levels of interest in fuel cells that always appears to be just a few years or so from commercialization at $100,000-$400,000 per vehicle. This makes conventional $40,000-$100,000 battery electric EVs – currently a small fraction of the new vehicle market – look like bargains compared to what automakers would have to charge  to make a profit on a fuel cell vehicle.

Frost & Sullivan’s new “CEO’s 360 Degree Analysis of Fuel Cell Electric Vehicle Market in Japan and South Korea” just released finds that fuel cell vehicles are expected to increase to 58,100 units in 2020 from 600 units in 2011.

“Key Japanese auto OEMs such as Honda, Toyota and Nissan and South Korea’s Hyundai/Kia are preparing their FCEV models for commercialization,” says Vijayendra Rao of Frost & Sullivan. “Cities in Japan such as Tokyo, Osaka, Nagoya, and Fukuoka, as well as Seoul and Ulsan in South Korea are targeted by OEMs for commercialization of fuel cell vehicles.”

Not surprisingly given the costs, the Japanese and South Korean Governments are subsidizing FCEVs. The Japanese government offers support for research and development and subsidies for hydrogen station infrastructure; while the South Korean government offers subsidies for R&D, and is setting up a hydrogen infrastructure along with oil companies.

In 2011, 22 hydrogen-refueling stations were operational in Japan and South Korea with 11 in each country.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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